Netflix Essay

Improved Essays
According to Ali C. Begen, Tankut Akgul, and Mark Baugher, the recent development in video streaming technologies provided many fans to watch the FIFA World Cup series on the web, as well as benefited watching high-definition video contents on their smartphones, PCs, and tablets (p. 54). The innovation of the Internet shaped a new era in the entertainment world. Now, we no longer need to rely on a cable TV connection. Online entertainment streaming adopted widely since it is more convenient than traditional entertainment systems. Majorities of movies, TV shows, documentaries, and many more are available instantly over the cloud. Content over the cloud can be accessed easily at very low cost. There are many online streaming service providers …show more content…
adopting such online streaming service involved five stages of the innovation-decision process. The first is the knowledge, in which I need information to find alternative options for entertainment. Before I purchased the Netflix’s subscription, I was purchasing DVDs and Blue-ray of movies, documentaries, and TV shows. As a result, it was more expensive, offered very limited collections, and inconvenient. Meanwhile, I was desiring a portability for an entertainment collection that I can use at anytime anywhere. I did researches regarding instant streaming, its features, and its benefits. The research involved asking friends, reading online reviews, and calling Netflix to find out more about it. The next step is a persuasion. At this stage, I found more about what features fulfill my needs. One of the major advantages of instant streaming media is that it can be accessed anywhere at any time with high-speed Internet connection. Netflix offers many advantages for users, for example, it is based on low cost monthly subscription, it provides vast collections of digital media, and it is available in many different devices. Since viewers have been increasing, Netflix also has been developing streaming applications across many distinctive platform systems. Now, Netflix is pre-installed into many smart TVs, Rokus, and Blue-ray players. According to Netflix.com, about 75 million streaming members are using online streaming service …show more content…
But, it turned out to be the best online streaming entertainment provider. In short, adopting instant streaming for entertainment was excellent experience because it was very cost effective, provided a vast amount of media collections, and it is not limited to just one language. In other words, Netflix not only provides the best collection of Hollywood movies, but also it provides movies in different languages and from diverse cultures. Applying strategies about diffusion of innovations through this assignment, it gave me a better understanding of how technology is being adopted from technology diffusion decision

Related Documents

  • Improved Essays

    Even better, the subscription allows to watch Netflix on portable devices, as long as a Wi-Fi connection is available. Moreover, Netflix allows its consumers to cancel the subscription plan at any time without extra…

    • 578 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Second, streaming quality of experience (QoE) refers to the user experience once the member hits play on Netflix. In a nutshell, similar viewing patterns represent similar user tastes gives members more personalized recommendation experience. (Netflix, Inc.…

    • 886 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Presently, electronic media remains unavoidable (Tuning in to Electronic Media, 2011, p.1). We live in an interconnected world with society having a variety of means to communicate and stay connected to one another locally and globally. In addition, electronic media can reach people by the masses. For instance, electronic media notifies the public about world news, advises us of local news and events, provides entertainment, recommends products and even warns the population about potential dangers. Advertising, a major component of electronic media plays a huge role in the U.S economy (Advertising, 2011, p.129).…

    • 817 Words
    • 4 Pages
    Improved Essays
  • Decent Essays

    Medus Valley Swot

    • 506 Words
    • 3 Pages

    Accessibility: The online streaming will allow the customers to have access at all times. High gross margins: The movie that does well will result in a high gross margin. Advanced technological avenues: The changes in technology over the years…

    • 506 Words
    • 3 Pages
    Decent Essays
  • Improved Essays

    Netflix and keeping up with the latest technology. Keeping their customers in another issue, that Netflix needs to maintain. If another company has better customer service, this could be a major issue for Netflix. Prices is another issue that Netflix needs to keep in check.…

    • 644 Words
    • 3 Pages
    Improved Essays
  • Superior Essays

    Netflix Cost Analysis

    • 1000 Words
    • 4 Pages

    The top two competitors for Netflix are Amazon Prime with about 13% of the American household market share and Hulu Plus which has about 6.5% of the American market. With 35% of American households having broadband access and zero streaming services, there is no wonder the giant cable company Tier Warner offers HBO Go as a streaming service. Let 's not overlook the fact that there are still plenty of websites that offer pirated movies and TV shows for free with a quick search engine look. Hulu also offers a free service, along with Veoh, Crackle, and UStream (chat online while you watch live video streams). When Netflix entered the European market it "immediately found itself navigating fierce competition from local streaming services and pressure from new apps that make watching pirated movies and shows easier than ever before."…

    • 1000 Words
    • 4 Pages
    Superior Essays
  • Improved Essays

    Three Circles Analysis I selected analyze the company Netflix, utilize a three circles analysis to address, the team’s consensus of what the most important customer’s needs or wants, from the product or service. The second circle represents the team’s view of how customers perceive the company’s offerings. The third circle represents the strategists’ view(s) of how customers perceive the offerings of the company’s competitors. The details are included after the example of the diagram of a three circles analysis (CSU,Global Campus 2015). Three Circles Analysis Three Circles Analysis Circle G represents the team’s consensus of what the most important customer segments need or want from the product or service.…

    • 754 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Blockbuster Research Paper

    • 1132 Words
    • 5 Pages

    Why our local Mr. Movies Closed From Blockbuster chain stores to idiosyncratic local ones, hundreds of video stores have been closing nationwide. This began over seven years ago; about the time I was wondering how this could happen. During the past four years, it has become clear to me why they are closing; The digital age of internet and video production. Netflix, symbolized by its little red envelopes and more recently its streaming service, had prevailed over the little blue boxes that Blockbuster VHS tapes and DVDs came in. Redbox, Hulu, Amazon and other live streaming subscriptions were also contributing roots of the recent extinction of Belle Fourche’s beloved Mr. Movies video store.…

    • 1132 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Tivo Case Study Tv's Case

    • 861 Words
    • 4 Pages

    TiVo’s financials reveal the great investment into sales and marketing. Yet, TiVo still experienced tremendous net losses every single quarter from September 1999 to June 2000. Thus, TiVo attempted to change mass consumer behavior but failed; it did not achieve product market fit. Although its users were satisfied and ninety percent would refer the product, there were few early adopters. TiVo first tried to find early adopters but research showed that few were willing to actually make the investment.…

    • 861 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Netflix is controllable because it can be watched on multiple devices such as your phone and laptop. And if you want the whole movie experience, just hook up your device to a projector and…

    • 1518 Words
    • 7 Pages
    Superior Essays
  • Improved Essays

    Prime Movie Essay

    • 939 Words
    • 4 Pages

    Prime was released in 2005 as a comedy-drama, throughout the movie the main character receives treatment from a psychiatrist. The movie is centered around Rafi, a 37 year old photographer. Rafi sees a psychiatrist, Lisa, on a weekly basis, and in the first session shown Rafi discusses the finalization of her divorce. Rafi later meets David, and they instantly are attracted to each other.…

    • 939 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    What if Netflix is one stop shop for ALL ENTERTAINMENT that includes the following: Online Game Streaming. Online streaming. User Generated Videos.…

    • 1090 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    A recommendation for Netflix would be to continue creating Netflix original content in order to decrease outsource spending, increase viewer content, and increase revenue from subscription pricing. To maintain customer…

    • 752 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    Music streaming services have become very popular and services such as Pandora and Spotify have assembled millions of users across the globe. Due to the decline in download revenues, streaming is expected to be the main growth driver of…

    • 1353 Words
    • 6 Pages
    Superior Essays
  • Improved Essays

    TABLE OF CONTENTS NETFLIX, INC. 1 Company Images Montage 1 INTRODUCTION 2 Purpose Statement 2 Company Profile: Netflix, Inc. 3 Industry Profile: Video Tape and Disc Rental 4 INTERNAL ENVIRONMENT ANALYSIS 8 Resources 8 Capabilities 11 Core Competencies and Distinctive Competencies 14…

    • 7315 Words
    • 30 Pages
    Improved Essays