Netflix Essay

Improved Essays
According to Ali C. Begen, Tankut Akgul, and Mark Baugher, the recent development in video streaming technologies provided many fans to watch the FIFA World Cup series on the web, as well as benefited watching high-definition video contents on their smartphones, PCs, and tablets (p. 54). The innovation of the Internet shaped a new era in the entertainment world. Now, we no longer need to rely on a cable TV connection. Online entertainment streaming adopted widely since it is more convenient than traditional entertainment systems. Majorities of movies, TV shows, documentaries, and many more are available instantly over the cloud. Content over the cloud can be accessed easily at very low cost. There are many online streaming service providers …show more content…
adopting such online streaming service involved five stages of the innovation-decision process. The first is the knowledge, in which I need information to find alternative options for entertainment. Before I purchased the Netflix’s subscription, I was purchasing DVDs and Blue-ray of movies, documentaries, and TV shows. As a result, it was more expensive, offered very limited collections, and inconvenient. Meanwhile, I was desiring a portability for an entertainment collection that I can use at anytime anywhere. I did researches regarding instant streaming, its features, and its benefits. The research involved asking friends, reading online reviews, and calling Netflix to find out more about it. The next step is a persuasion. At this stage, I found more about what features fulfill my needs. One of the major advantages of instant streaming media is that it can be accessed anywhere at any time with high-speed Internet connection. Netflix offers many advantages for users, for example, it is based on low cost monthly subscription, it provides vast collections of digital media, and it is available in many different devices. Since viewers have been increasing, Netflix also has been developing streaming applications across many distinctive platform systems. Now, Netflix is pre-installed into many smart TVs, Rokus, and Blue-ray players. According to Netflix.com, about 75 million streaming members are using online streaming service …show more content…
But, it turned out to be the best online streaming entertainment provider. In short, adopting instant streaming for entertainment was excellent experience because it was very cost effective, provided a vast amount of media collections, and it is not limited to just one language. In other words, Netflix not only provides the best collection of Hollywood movies, but also it provides movies in different languages and from diverse cultures. Applying strategies about diffusion of innovations through this assignment, it gave me a better understanding of how technology is being adopted from technology diffusion decision

Related Documents

  • Great Essays

    Moviefone Case Study

    • 832 Words
    • 4 Pages

    It is very handy application software that helps users download videos and convert them right away to desired format. It fully supports single click download and offline video streaming because it has its own player. Main features: 1. Faster Download Capability: iSkysoft iTube Studio can assist the user administer and speed up downloads including videos from Moviefone anytime they want and play them offline later on. It also supports all channels, playlist or category downloading in different streaming…

    • 832 Words
    • 4 Pages
    Great Essays
  • Improved Essays

    Is Netflix using Social Network Marketing? if yes, how they are using it and what can be done to improve effectiveness of Social Network Marketing? Some TV applications permit web-based social networking, such systems are customary to discharge the data that is parallel to the plot of a show. Netflix brings in all the scenes immediately and empower the online networking of brand and advertising groups boosting the methodology level up to the mark. This helpful way engages the customers in a predictable stream that ensures customer?s persistence at both levels; either it is initial binge or a show premiere.…

    • 1100 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Because of the high success of the Netflix App, viewers can watch their favorite guilty pleasure on the go, wherever they want. Especially with the new initiative of offline downloading, users can now save their movies and shows and view them without Wi-Fi. Another way Netflix has benefitted is through the development of an internet speed analysis website called Fast.com. This website is a quick and simple test for any internet user to assess their current internet download speed, whether they are a Netflix member or not. It does, however, only report download speed, but that is because it is the most critical for video quality.…

    • 990 Words
    • 4 Pages
    Improved Essays
  • Superior Essays

    NETFLIX Netflix is a streaming content provider that allows subscribers to watch TV shows, movies, documentaries and more on a wide range of Internet-connected devices. The company also provides DVD rental plans where it supplies the shows and movies on DVDs. This video streaming on-demand company operates on a subscription based model. The users pay for a monthly subscription plan and are given access to stream shows, movies, documentaries and other content available on Netflix in the quality (SD, HD, Ultra HD) they pay for. BUSINESS PLAN Netflix is the world’s leading internet television network with over 100 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day.…

    • 1090 Words
    • 5 Pages
    Superior Essays
  • Improved Essays

    Netflix is a leading internet entertainment subscription service. Netflix’s subscription service allows members to access a multitude of television shows and movies for a set monthly price. Netflix has been extremely successful in accurately predicting the changes in the video and movie marketplace. They used the name Netflix with the expectation that movies would move from DVD to online streaming rather rapidly (Cohan, 2013). In 2007, with 6.3 million registered members they began offering online streaming, today they boast 74 million subscribers in over 50 countries (See what’s next, n.d.).…

    • 1171 Words
    • 5 Pages
    Improved Essays
  • Improved Essays

    Convenience matches the customer needs. People can download the film to watch offline and watch whenever you like. It is watchable on anything with a screen and an internet connection. On top of that, the TV show or movie can be watched in commercial-free way. According to NETFLIX (2017), “Netflix is the world’s leading internet entertainment service with over 109 million members in over 190 countries enjoying more than 125 million hours of TV shows and movies per day, including original series, documentaries and feature films.…

    • 714 Words
    • 3 Pages
    Improved Essays
  • Great Essays

    Online streaming organisations have also given television channels the opportunity to create a digital platform through their major media organisation, which has already been established and thus is likely to be popular with consumers (Harrington 2014). Organisations such as channel 10 now have their own website which can be accessed online, enabling audiences to watch television shows online and keep up to date with their favourite shows at convenient times. This helps to maintain the total audience numbers, giving consumers greater access options. A further opportunity for commercial television would be tailoring their advertisements. Television advertising stills remains the most influential way of gaining consumers attention (Deloitte…

    • 2193 Words
    • 9 Pages
    Great Essays
  • Great Essays

    Netflix Swot Analysis

    • 1450 Words
    • 6 Pages

    Amazon Prime and HBOGO are the two biggest competitors for Netflix. Amazon has already become an established and successful company that sells a tremendous amount of consumer products. Amazon is a household name internationally. Amazon Prime is an annual subscription fee that allows two-day free shipping on millions of products. It also allows their customers to access their instant video streaming content with the ability to purchase or rent current television shows and movies on demand.…

    • 1450 Words
    • 6 Pages
    Great Essays
  • Improved Essays

    The role of the Internet when doing business is undoubtedly significant, with the assistance of the Internet, the limitations businesses used to face such as distance and time are no longer a major problem. In this Internet-era all of the Internet users can access the Internet every time and everywhere (Cai et al, 2004). The Internet as a form of information technology has sprung up rapidly all over the world. As a result, the number of Internet users is also rising. Based on World Internet Statistic in 2015, 30.5% of Indonesian or 78 million people in Indonesia are using the Internet.…

    • 855 Words
    • 4 Pages
    Improved Essays
  • Improved Essays

    Periscope Case Study

    • 758 Words
    • 4 Pages

    They can likewise store the recordings for whatever length of time that they need and need. Clients have the alternative to alter their downloaded streams utilizing the new YouTube altering instruments or logged off video-altering programming. Who Needs the Product Downloaded recordings are of high caliber. It will clearly add to the unwavering quality of online advertisers who insert the fantastic recordings in their separate e-trade locales. Online advertisers can adapt their recordings also.…

    • 758 Words
    • 4 Pages
    Improved Essays