According to George Ritzer, McDonaldization is, “the process by which the principles of the fast-food restaurant are coming to dominate more and more sectors of American society as well as the rest of the world” (Ritzer, 2011, p. 1). Sociologists could utilize a face-to-face survey design type to study the phenomenon known as McDonaldization. Face-to-face surveys allow for detailed and unrestricted answers. Surveys that inquire how many times a week a person prepares a meal from scratch shows how many people value the tradition of a homemade meal over the McDonadlized pre-made boxed food or the re-creation of a fast food meal (i.e. frozen french fries, frozen burgers, frozen onion rings, frozen lasagna, etc.). Fast-food restaurants, or any McDonaldized restaurant, have predictable elements in their meals.
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Lastly, shopping malls also measure McDonaldization. Much like how McDonaldized restaurants are predictable, shopping malls contain brands that are mass-produced and not unique. Shopping malls are generally a one stop shop for many consumers; they contain most of the stores a person needs to go to for all of their errands thus making shopping malls efficient, which is an element of McDonaldization. A survey question that asks a person if they prefer widely made cheaper clothing at a lower quality or a unique article of clothing at a higher quality, but at a higher price shows how people value quantity over quality, which is a characteristic of McDonaldization. These hypothetical face-to-face survey questions measure McDonaldization by showing how far it spans; from your home, to your meals, to your shopping venues, and finally to your consumer choices. These face-to-face survey questions will provide detailed responses about how much society has come to rely on the McDonaldization
Lastly, shopping malls also measure McDonaldization. Much like how McDonaldized restaurants are predictable, shopping malls contain brands that are mass-produced and not unique. Shopping malls are generally a one stop shop for many consumers; they contain most of the stores a person needs to go to for all of their errands thus making shopping malls efficient, which is an element of McDonaldization. A survey question that asks a person if they prefer widely made cheaper clothing at a lower quality or a unique article of clothing at a higher quality, but at a higher price shows how people value quantity over quality, which is a characteristic of McDonaldization. These hypothetical face-to-face survey questions measure McDonaldization by showing how far it spans; from your home, to your meals, to your shopping venues, and finally to your consumer choices. These face-to-face survey questions will provide detailed responses about how much society has come to rely on the McDonaldization