The Pros And Cons Of Fantasy Sports

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Fantasy sports can be defined as a media game in which people use real life professional athletes’ performances, as points to win a made up game (Carroll 12, 2013). It is easy to see why a fabricated game like this could become so well liked throughout our culture because it is another way for fans to live out their professional sporting dreams vicariously through the athletes, while also being able to put together a group of players that would otherwise never be on the same team (Carroll 12, 2013). Fantasy Sports may seem like a harmless game between super fans, but over the years it has become a betting and gambling hotspot, which has led to many legal problems like in the court case Humphrey vs. Viacom (Carroll 6, 2013). Because big …show more content…
Whether it is shoe brands, clothing lines, or commercials for a law firm, professional basketball players have enjoyed the success they have formed off the court. Because these athletes have become such large influences on our culture it is hard to not have them in other means of media, which is exactly what has happened. Through endorsements and commercials the players are humanized, by showing their charisma, smile, and how much better they are then us (Harris, 2014). Top NBA players LeBron James, Dwayne Wade and Kevin Durant are all endorsed by large international, fortune 500 companies, like Gatorade, Nike, and Addias (Harris, 2014). Since these high preforming athletes are under the brand name of these products, they are expected to help promote them through commercials and personal advertisement. These endorsements have also allowed players to form their own clothing lines and shoes lines, and this has enabled them to develop a more individual brand for themselves (Fleming, 2015). Shoe deals with major athletic apparel companies, can afford to represent popular players or make players popular through their signature shoe sales (Fleming, 2015). In 2014 basketball superstar LeBron James brought in $340 million to Nike, while other stars like Kobe Bryant and Derrick Rose weren’t to far behind (Fleming, 2015). Commercials, endorsements, and clothing lines are another way the NBA has been …show more content…
Basketball scout Joe Spagnolo said, “ Good coaches have to realize the game has changed a lot and has become very individual oriented and superstar orientated” (Tempkin, 1998). Spagnolo also said that the game is changing and it won’t go back so it’s now time to accept it and move on (Tempkin, 1998). The NBA has embraced social media in a way that no other sport really has, which explains the rapid growth in popularity it has experienced (Ortiz, 2011). Social media has also created a way for the NBA to gauge how the fans perceive it and the success of the NBA relies on constantly being able to understanding the fans (Ortiz,

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