The Pros And Cons Of Digital Marketing

Improved Essays
Do Not Make These Marketing Mistakes
5 marketing mistakes that will cost your company cash.

Marketing is as old as time, from when Neanderthals were looking for new ways to trade with other cavemen, until today where we are still trying to come up with new advertising ideas. Not much has changed fundamentally with the actual concept of marketing in the last 300,000 years, though there are some that still cling to their primitive ways.

Caveman aside, there is nothing basic or crude about the marketing of products, services and brands in today’s business world, particularly in the digital marketing arena where it’s now possible to market your wares simply with a professional video or live chat.

Of course to err is human, right? And we all
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Know What Your Conversion Rate Is

Okay, here is the million dollar question. If 100 qualified users visited your site, how many of those should convert for you?

If your conversion rate is presently low or nil, it is important to check out your quality of traffic, your services or products or your web design? By looking at the conversion rates by site or by advertisement, you can narrow down if it’s the quality of traffic. In addition you may want to see if your retargeting advertisements are getting higher conversions than your targeted content.
Not Investing in A/B Testing

Although it is one of the simplest testing methods, A/B testing is often overlooked. A telling tale is to utilize A/B testing on the webpage you are directing visitors to which will help you optimize the design features and functionality for future initiatives.

Making minor changes in the page, such as colors, pictures and focus points can demonstrate which one yields the best conversion rate. If you neglect to do A/B testing, you could be missing out on profitable data that will help your business
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You don’t need to blog three times a day or a huge catalog of blog posts, but before you run off and invest in offsite marketing and advertising, ensure there are at least a couple of blog posts on your website for visitors to read.

Blogs benefit and add value to the website and establish a level of trust which is a good foundation to have before participating in other marketing efforts. If you aren’t planning on keeping your blog posts updated on a regular basis, make sure to remove the timestamps so they don’t seem dated.
Be Present on Social Media Throughout Your Marketing Campaigns

Before you launch any sort of social media marketing campaign, make sure that you designate someone to respond to questions online. In addition to answering questions, share information about your products or services, or ask your own questions about what your potential customers are looking for. It is important to find ways to engage with visitors in order to convert them into customers.
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