Brand loyalty demonstrates preference to one brand, by a consumer over different brands. Brand loyalty is characterised as keeping desirable to a …show more content…
MAC was first created in 1984 by two men, Frank Angelo, a successful business man, who owns a chain of a salon 's in Toronto, Canada, and Frank Tosken, a photographer and make up artist. At first MAC was just used by professional artists. At that point, by word of mouth, the company spread to the general population. In 1994, after that, MAC was purchased by Estee Lauder who owns huge numbers of the world 's prominent cosmetics brands. It is headquartered in the United States in New York, and in Canada, Toronto has the biggest branch. MAC keeps on being a testimonial brand, which is particular for lips, eyes, face, skincare items, brushes, nails and body