The Pros And Cons Of Black Friday And Online Shopping

Holidays like Thanksgiving and Christmas bring a lot of customers to the stores, and online shopping as well. During this time of the season many travel to see family, cook for these special occasions and are looking for gifts to buy for the loved ones, and it’s a perfect time to also spoil oneself with a little treat for the holidays. Black Friday and Cyber Monday shopping have made it possible for consumers to check off these items off their list. Cyber Monday has become a hit in the past two years and although Black Friday has managed to be a more successful way of shopping for many customers. Customers oversee Cyber Monday since many times more doorbuster deals and extra prizes for being the first in line for a retail store. Black Friday …show more content…
While going to stores a customer is able to find the best deals in store and on the other hand while shopping online on Cyber Monday they can do this instantly while being at their office or living room, and avoiding chaos and the traveling commute on the way home. Going into the store could be a better option for a customer who may have questions about the product, since sales representatives will be available to answer questions about features and benefits to the product as how it might be more suitable for them rather than the competition. Making the product visible to the customer gives them the ability to see the different features it offers and will persuade the customers to buy it. If the customer does decide to buy the product it will provide a win-win situation for both the customer and the retailer as the retailer will gain revenue by the sale and the customer will walk away happy with their new product. Retailers are now giving customers more time to be able to shop by opening stores days earlier and keeping them open for a longer period of time. Opening the stores earlier to accommodate more people into the buying cycle and raises sales up production sales for retailers as well. Even though there are positives about opening early it could also interfere with family time during this time of year and could cause conflict for those …show more content…
Mass production helps to create many seasonal jobs during this time to accommodate all the production that needs to be met, which will then need to be delivered throughout every department store. Having more jobs helps the process speed faster and can create a positive image on the companies of these products, who will generate more sales and brand awareness so that customers will have a greater demand on the product itself. Locally the economy will benefit from Black Friday shopping since many people rush to the stores and shop with their families who have likely traveled from other states to come and spend time with their families. Tourist bring a lot of incoming revenue when it comes to the holidays since not all of them may buy for themselves, they are likely to buy more then they need and use other services to send them to other places around the world, for example military families might send packages to their troops on deployment and use the U.S. Mail to ship these items. Marketing segmentation plays a big role in Black Friday shopping, from demographics to psychographics to geographics anything could change the way people choose to do their shopping and what they are able to afford. Demographics includes: age, gender, income, family size and education knowing this information can