The Promising Generation Don Tapscott Analysis

Great Essays
“The Promising Generation”
Generational Theory is a highly debated topic and can produce very radical stances. Don Tapscott’s gives his own insight on the topic and raises an essential question in Grown Up Digital. This question is, do Millennials, or as he calls them the Net Generation, have more potential than they are given credit for? It is first mentioned in the introduction section and expanded upon throughout the book. This question defines Tapscott’s book with all the information presented leading back to it. Tapscott’s view of the Net Generation (Net Gen) is that they are unfairly judged and that they possess great potential to change society for the better.
Tapscott’s main purpose is prove to the reader that the majority is in fact
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This is a radical idea as many other scholars on the subject would rant about how lazy, entitled, and sensitive Millennials are. A part of the majority, Brian Beal, would agree with the previous statement, “Millennials have been referred to as the “most-praised” generation and the “Me, Me, Me” generation, with research indicating that they feel an entitlement to continuous praise and recognition.” (28). The argument is that because Millennials are entitled because they grew up coddled by their parents and never faced any setback or failure. Instead, they were given participation trophies and told that they could have anything they wanted. Tapscott goes against this stereotype and many others including how technological immersion is very detrimental to the Millennial Generation. In chapter four of Grown Up Digital, “The Net Generation Brain”, Tapscott goes into depth about how this technological immersion can …show more content…
He calls these ideals the eight norms of the Net Generation. The eight norms are as follows: freedom, customization, scrutiny, Integrity, collaboration, entertainment, speed, and innovation. While each norm goes in depth into the mindsets of Net Geners, they can be paraphrased as follows. For freedom, the Net Generation finds it fundamental to have the freedom they have in the workplace. Furthermore, they are surrounded by freedom in the consumer sector with a plethora of goods available to choose from. In the customization norm, the Net Generation are more involved in the application of technology to specifically work for them. Also, customization is essential in their careers; they want to be able control their career path and change how they work. For scrutiny, Millennials rarely take information at face value; very often they do their own research to double check the validity of someone’s point. They do immense product research before making purchases in brick-and-mortar stores. As far as integrity goes, it can be summed up almost perfectly by a quote one page 82, “The stereotype that this generation does not give a damn is not supported by the facts. Net Geners care about integrity - being honest, considerate, transparent, and abiding by commitments” (Tapscott). In the collaboration ideal, the Net Generation are able to collaborate

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