The Process Of Weight Watchers

The way a consumer would trace their decision making process if they were to go on a diet is exactly how the book describes it. The first step they would go through is the need recognition stage. They would need to decide if it is a functional need or a psychological need. For a diet plan, the psychological need would be a best fit because you don 't need to be paying for these services but it would be helpful to have the diet service. The next step is the information search which allows the consumer to find out what they need or want from the product or service. They can research online, ask friends and family, and look at reviews. For the diet service I would conduct an external search for information because it would allow me to find out the …show more content…
Every consumer is different, so value to every person is not the same, which is key for companies to know that because then they can have different paths to reach more people. Weight Watchers created value for the consumer by making itself stand out compared to other diet programs. They offer one on one support discussions which is a unique take on dieting. It makes the consumer feel like they are special and different than other consumers. Another way Weight Watchers creates value is because they focus on points, not calories. Jenny Craig offers readily available meals for people on the go, you just partner the meal with fresh fruits and vegetables. This appeals to consumers who are busy and always on the go. People who are busy still want to stay healthy and this brand offers this conveniently. Slim-Fast is unlike both of the previous brands. They offer smoothies instead of three meals a day, you then pair the smoothies with one 500 calorie meal, mixed with three small and healthy snacks. This helps create value to consumers because then you wouldn 't need to worry about preparing three meals every