The Problem Of Heat Wave Essays

1399 Words Dec 1st, 2016 6 Pages
Our Product, Heat Wave, is a heat insulation cream that can be applied to the body that clogs your pores and allows your body to stay warm. This product is relevant and innovative because it means no additional heavy clothing in the winter time. Whenever you do not want to layer up, you can simply apply Heat Wave. Heat Wave’s ingredients consist of olive oil, coconut oil, beeswax, and borax (a type of salt). All of these ingredients are healthy and should not cause harm to your body. Our target market consists of Millennials, Generation X, and Baby Boomers. A substantial amount of the population is made up of Millennials. There are more than 60 million in the United States. Millennials are everyone born between the year 1982 and the year 2000. This group varies the most in terms of age, ranging from teenagers to adults who have their own families. Millennials put a strong emphasis on balancing work and life. By targeting this group of people for our product, we are bringing in numerous customers. Generation X consists of people born between the years 1965 and 1976. This demographic represents approximately 41 million Americans. They demand convenience and tend to be less likely to believe advertising claims or what salespeople tell them. They are an ideal target for our product due to Heat Wave being easily accessible and everyone enjoys being warm. Baby boomers are the 78 million Americans born between 1946 and 1964. This group is also a valuable…

Related Documents