Essay on The Problem Of Container Theories

1333 Words Aug 27th, 2015 null Page
Cultures are traditionally studied as systems comprised of spatially co-present individuals sharing similar social practices and ideologies, with the environment they inhabit being considered the center of their traditions and beliefs. With this understanding of culture, distinction between cultures can be decided territorially through the recognition of state controlled borders. Through this understanding of culture, container theories have largely pervaded research into international communications. However, with the expansion of new media technologies, cross border communication has become more advanced, accelerating global interactions. Introducing media as a center for the development of a culture challenges the preexisting methodology of applying container theories into analyzing cultures as media has the capacity to generate communities that have “no sense of place” (Appadurai 1996, p.29). The current relevance of container theories can be explored through the emergence of the global phenomenon that is the Korean pop fandom, with the extensive reach of this media culture transcending the territorial space of where the core media is produced.

Nick Couldry and Andreas Hepp (2012) highlight the fallacy of container thinking being the only way to understand the complexities of media cultures through the proposal of a new perspective for research. Their critique highlights the nature of global interconnectivity being undeniably complex and not, at any point, balanced or…

Related Documents