Their misguided attempts at designing, manufacturing and marketing cheap juniors fashions have all been epic fails. From labor scandals to copyright infringement, this company seems to have the formula down for attracting the media. While multiple protests and even a documentary (“Made in L.A.”) have been inspired, the news seems to have missed the chain retailer’s target audience: teenagers.” -
Just like any clothing store there are going to be times and issues that may come forth which can hurt the name of a company. There are many people who see a clothing store and assume that because it is a big brand name store that nothing may be wrong with the store but little do they know that even brand name stores go through things and issues that they need to face and find a way to be able to overcome that. Forever 21 has been facing a lot of controversies due to paying their employees minimum wage to having copyright issues.Recently, H&M has filed a claim on Forever 21 for copyright infringement. According to The Fashion Law, Forever 21 ripped off H&M 's cheeky "Beach Please" tote bag. How many can go into a store and have it look the same as the other store with a whole other brand name. How can forever 21 redeem themselves from not looking to the public as a theft? Is this going to put a hold on the company