My objectives for the negotiation was to have the Redskins change their name, their logo, their mascot and donate a sum, decided in negotiation, to an organization that promoted higher education in the Native American community such as the American Indian College Fund, and the National Indian Education Association. I was also prepared with my BATNA, which in the book is one of the key principles of negotiation meaning the best alternative to a negotiation agreement, which was that my organization would set up boycotts for Redskins merchandise, protest games, increase the negative image that the Redskins have gained through continued use of the name “redskins” by creating a campaign that spotlights the Redskins team continued use of the racial slur, and to lobby political officials whose best interest would be protecting the …show more content…
By respectably communicating and clarifying positions we applied the component of principled separating the people from the problem. The agreement my partner and I had recognized out mutual interests which we brainstormed, which is that the Redskin’s owner Dan Snyder would speak to Native American tribes in the Washington D.C. area to see if the team could adopt their name. This will benefit the team because polling done by Change the Mascot indicated that 77% wanted the owner to meet with Native American tribes, and it opens the possibility of having the name changed after further meetings of