Make the necessary research about the kind of product, colors, and designs that are preferred by men in order to produce accordingly.
Design a new packaging especially for men.
Find new high quality material for packaging.
Same applies to women AIC should study well the women needs, expectations, preferred colors that attract them and design accordingly.
Price:
AIC strategy to enter the Italian market with good prices, to do so two strategies have been set in place, Competitive strategy price and product line strategy price. The first one is to set prices in a range that is not higher than the competitor’s and the other one is to set different prices for the product line, each product has a different price .
Steps:
Make a list …show more content…
AIC company and distributors need to arrange different methods of marketing for the product, like direct marketing, advertising, sales promotion. Also; social media tools and internet are becoming the most popular tools for marketing and the most effective to reach the widest number of customers, and accordingly AIC should concentrate on these tools.
8. What if we got independence tomorrow, how would this affect the SWOT (Product, Company, and Country)?
Palestinian manufacturers in general and in our case the AIC in specific will be able to overcome many limitations that it used to encounter as a result of the occupation. The company will be able to benefit from opportunities and overcome many threats.
At the country level
Palestine will be Sovereign
PA will be able to adopt a national development plan that suits the Palestinian economy,
The PA will in total control of its own economic relationships and will be free from the regulations and restriction imposed through Paris Protocol.
The Palestinian economy will no longer relay on the Israeli …show more content…
The analysis of the internal and external environment for the company led to many conclusions that can be summarized in the below main points:
Italy has a very good potential for products such as Vitalite as it is one of the world’s top countries in terms of rates of household wealth, and was rated to take the second place in terms of number of cosmetics buyers in Europe, with increased attraction towards natural products.
It was suggested to target both men and women, and to concentrate on quality to reach high end points of sale and to successfully differentiate its products lines, while maintaining competitive prices.
It was suggested to apply the import distributors as an entry mode to access the Italian market
With regards to market segmentation it was suggested to concentrate on high income geographical areas, on both men and women especially in the age between 25 - 70 years old, whom are looking wellness and natural
Design a new packaging especially for men.
Find new high quality material for packaging.
Same applies to women AIC should study well the women needs, expectations, preferred colors that attract them and design accordingly.
Price:
AIC strategy to enter the Italian market with good prices, to do so two strategies have been set in place, Competitive strategy price and product line strategy price. The first one is to set prices in a range that is not higher than the competitor’s and the other one is to set different prices for the product line, each product has a different price .
Steps:
Make a list …show more content…
AIC company and distributors need to arrange different methods of marketing for the product, like direct marketing, advertising, sales promotion. Also; social media tools and internet are becoming the most popular tools for marketing and the most effective to reach the widest number of customers, and accordingly AIC should concentrate on these tools.
8. What if we got independence tomorrow, how would this affect the SWOT (Product, Company, and Country)?
Palestinian manufacturers in general and in our case the AIC in specific will be able to overcome many limitations that it used to encounter as a result of the occupation. The company will be able to benefit from opportunities and overcome many threats.
At the country level
Palestine will be Sovereign
PA will be able to adopt a national development plan that suits the Palestinian economy,
The PA will in total control of its own economic relationships and will be free from the regulations and restriction imposed through Paris Protocol.
The Palestinian economy will no longer relay on the Israeli …show more content…
The analysis of the internal and external environment for the company led to many conclusions that can be summarized in the below main points:
Italy has a very good potential for products such as Vitalite as it is one of the world’s top countries in terms of rates of household wealth, and was rated to take the second place in terms of number of cosmetics buyers in Europe, with increased attraction towards natural products.
It was suggested to target both men and women, and to concentrate on quality to reach high end points of sale and to successfully differentiate its products lines, while maintaining competitive prices.
It was suggested to apply the import distributors as an entry mode to access the Italian market
With regards to market segmentation it was suggested to concentrate on high income geographical areas, on both men and women especially in the age between 25 - 70 years old, whom are looking wellness and natural