Grocery Stores In Canada

Observations occurred at the local Winnipeg grocery store. This Safeway chain was located at 655 Osborne, Winnipeg, Manitoba. The store positioned off a main traffic area within the busy neighborhood known as Osborne Village and surrounded by other small strip malls of stores. Although located in a high traffic area the store inside provided calm, non-crowded shopping, and visiting environment. Researcher located themselves in a sitting area that was furnished with old beaten up, and scratched tables and chairs. The researcher had a clear view from the seating, table of the self-service checkouts. The seating areas had railings that matched the wood of the table and chairs with additional industrial metal outlined two sides of the seating area …show more content…
Upon entering the store, shoppers made a choice regarding the carrying device needed for their shopping. Choices available were no carrying device, using a basket carried by handles, or choosing a cart to push around the store and place your items in. Upon completion of this first task, shoppers began their grocery shopping experience. Researcher observed different forms or types of shoppers during their shopping experience. Shoppers who at a fast pace went down the aisles, with written lists in their hands, and never focusing on the shelf until in front of their needed item. Once choosing that item these shoppers head and focus was straight back to the cart and briskly going into the next isle. Other shoppers walked at a normal or slowed pace with or without a premade grocery list. However, these shoppers had movements where their heads moved up and down with glances that scanned the aisles as they went through. Scanning shelves and looking at the different items available almost appearing on almost a scenic tour. Researcher observed how these different types of shopping created different types of experiences when a collision on isle eleven occurred between a rushed shopper and a scenic shopper. It was 5:10 pm when a rushed shopper placed their item in their cart in isle eleven and while briskly moving onto the next isle they ran into a scenic shopper who was at the end of the isle viewing the end of aisle sale products. The response of the collision matched the form of the shopper. The rushed shopper shook their head and began apologizing stuttering and repeating. The scenic shopper glanced at the other shopper who collided into them, head nodded at them and said that ok and returned their attention back to the products on the shelf. The behavioral response matched that of their shopping one a rushed focus portrayed through their speech, and another a slow