1952 was one of the first election years to make use of the television as a medium of advertisement. Through ads, most famously, Eisenhower Answers America, secured Ike Eisenhower the presidency. Because of this, political advertising would never be the same. In the 1952 election between Ike Eisenhower and Adlai Stevenson reoccurring points and issues include: threats of communism, corruption among politicians and federal employees, the economy, and the Korean War. Eisenhower’s political ads portrayed him as skilled and experienced leader on both foreign and domestic issues. Through his ads, Eisenhower communicates that his main priorities are the people and national security: the people’s safety, bringing down the cost of living, and putting
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Kennedy ran political ads that varied between presenting fact, opinion, and slander. This can be seen in several ads. In one ad, Kennedy discusses Americas strengths that can be improved. He is showing a mentality of “we are doing okay, but we can do better”. He addresses issues such as hunger, poverty, and education. Kennedy later runs an ad showing a man saying that Nixon has done nothing do benefit everyone and that the democratic party has done everything. Richard Nixon, the republican nominee’s ads are filled with discussions of foreign policy and how to maintain peace in Russia. Nixon claims that he knows how to maintain peace with Russia since he was Eisenhower’s vice president. Nixon runs ads of Eisenhower endorsing him, with video clips of praise coming from Eisenhower at an event. When comparing the two nominee’s ads, it is clear to see similarities and differences. John F. Kennedy ran a campaign based on domestic issues, and Nixon ran a campaign centered around foreign policy. Both candidates, however, used video clips from President Eisenhower in order to sway a voter to favor them.
The 1964 introduced fear appeals in political ads. This election illustrates civil rights and the Vietnam War as main political issues, and this is evident through the campaigns run by Lyndon B. Johnson and Barry
Kennedy ran political ads that varied between presenting fact, opinion, and slander. This can be seen in several ads. In one ad, Kennedy discusses Americas strengths that can be improved. He is showing a mentality of “we are doing okay, but we can do better”. He addresses issues such as hunger, poverty, and education. Kennedy later runs an ad showing a man saying that Nixon has done nothing do benefit everyone and that the democratic party has done everything. Richard Nixon, the republican nominee’s ads are filled with discussions of foreign policy and how to maintain peace in Russia. Nixon claims that he knows how to maintain peace with Russia since he was Eisenhower’s vice president. Nixon runs ads of Eisenhower endorsing him, with video clips of praise coming from Eisenhower at an event. When comparing the two nominee’s ads, it is clear to see similarities and differences. John F. Kennedy ran a campaign based on domestic issues, and Nixon ran a campaign centered around foreign policy. Both candidates, however, used video clips from President Eisenhower in order to sway a voter to favor them.
The 1964 introduced fear appeals in political ads. This election illustrates civil rights and the Vietnam War as main political issues, and this is evident through the campaigns run by Lyndon B. Johnson and Barry