The Power of Media Essay

903 Words Jul 13th, 2013 4 Pages
Media has the power to strengthen the changes in our social, cultural, and political values. The improvement of media has increased the spread of ideas and has made communication more convenient. Television, Facebook, and Twitter are all considered mass medias because they provide people with entertainment, and it is where the flow of ideas is disseminated. In James Fallows essay, “Win in China!” he states that media encourages the Chinese to follow their dreams, such as becoming an entrepreneur. Through television, people are able to see real life activism take place, which encourages them to coin the definition of success. Media is motivating the Chinese people to try and improve their lives by shying away from their traditional …show more content…
Political Awareness:
Media is the overseer of the political system. If it plays its role honestly, it will be a great force in building the nation. It plays a great role in bringing common man close to their leaders. The media focuses in bringing details of all major political situations, decisions and scenarios. Hence people can better understand their rights and make better decisions.
Education:
Because of the power of media is so extensive and huge, it can be used to educate people with very little cost. Imagine a classroom in every city with thousands of students being taught by just one teacher. But unfortunately, because of money-making approach of media and lack of interest by government, very less work is done in spreading the education.
Public Announcements:
Various authorities and agencies utilize the power of media to spread informative messages to public. This may include warning against a storm or epidemic, delay in arrival or departure of flights and trains, etc. In some cases, it is legally binding to publish notices in newspaper like tenders, change of property ownership, etc.
Advertisement:
Almost all business concerns uses the power of media to sell their products. They advertise in media for the enhancement of business purposes. Huge amounts of money are invested in media for marketing of a product. The more attractive the advertisement, the more people will follow it.
Disadvantages:
Even though there are lot of plus points for use of…

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