The Power Of Context : Malcolm Gladwell, Charles Siebert, Tim O ' Brien And Daniel Gilbert
1254 Words 6 Pages
Writers tend to spark human imagination with their different forms of writing such as fictional stories, screenplays, poems, and even novels. A major key to successful writing is the ability to write in many different ways for various purposes. Audiences tend to perceive an authors’ message in numerous ways. Malcolm Gladwell, Charles Siebert, Tim O’Brien and Daniel Gilbert use a mixture of techniques to deliver their message to the audience.
Malcolm Gladwell is a well-known non-fiction writer. In explaining the spread of ideas and actions in the society, Gladwell relies on three major principles shaping the transmission of the ideas: The Power of Context, the law of the few, and the stickiness factor (298). The Power of Context theory highlights the role of the environment and its impact on the involuntary decisions and behaviors of people.
Gladwell states that in many situations, one’s surroundings are more significant than the decisions made by other humans. Furthermore, many decisions that are attributed to personality traits usually depend on the context rather than on the conscious choices of people. Trends and ideas can arise from the smallest things, called tipping points. The environment provides certain tipping points which influence people’s decisions: for example, crimes are more likely to be committed in vandalized, dangerous environments as opposed to a clean, safe environment.
Gladwell establishes that the Power of Context can actually provide…