The Power Of Authority By Dr. Robert Cialdini

Decent Essays
Authority is also one of very powerful tools that Dr. Robert Cialdini proposes in his book. We all have our idols or celebrities that we love. We follow what they wear, what they say, how they speak about something. For good or bad, they have gigantic influence. It is not a coincidence that famous brands use athletes, actors, politicians and singers to send their message and promote brand.
Authority is a fountain of endless power over people.

It is very important to grow online presence. With having a clear picture about your niche, being focused on great content, great SEO and copywriting, I believe that recognition in society comes naturally. Next thing you know, you guessed it – power authority to tell people what is good and what is

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