The Power Of Apple's Business Model

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1. A business model describes the rationale of how an organization creates, delivers, and captures value (Osterwalder & Pigneur, 2010, p.14). We can define business model as an outline or a design of an organization that uses to achieve the strategy or goals. It is very important to know that business model is about creating value by replacing old models that are not working. In order to create a good business model the first thing is to simplify the complexities of the old model. Business model can be best described through nine blocks and they are customer segments, value propositions, channel, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure (Osterwalder & Pigneur, 2010, p.16-17). …show more content…
While the company 's design prowess and preternatural instinct for consumers ' unrealized needs should not be underestimated, the real powerhouse driving the Apple juggernaut may actually be its capacity to reimagine its business models, to embrace new ways of creating and capturing value. Apple 's particular culture may be impossible to replicate, and attempting to do so may not be particularly productive for many companies in any case. But its openness to repeated reinvention of its business model can be embraced by other companies, with the support of the tools and processes provided by some of the resources described here (Gobble, 2014). In order for companies to survive in the current situation innovation is a must in any products as the new generation accelerated the pace of technology diffusion. In today’s economy and in today’s culture the new technologies are a natural part of the day to day …show more content…
Successful brainstorming requires following a set of rules. Enforcing these set of rules help you maximize the number of useful ideas generated (Osterwalder and Pigneur, 2010, p. 144). As human beings we often have trouble in accepting innovative ideas because we held back in by the status quo. One way to overcome this situation is to challenge every assumptions with what if question. By asking what if question impossible can be just doable. Organization that had taken this kind of steps long time is successful. What if question helps us to break from the limitations imposed by current models. These kinds of questions should provoke us and challenge our thinking. Example of what if question is that every villager in Bangladesh had access to a telephone. That is what Grameenphone set to achieve under a partnership with micro finance institution,

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