As a media practitioner, they always face ethical dilemmas in their working field. The ability to make correct ethical and rational choices are important for them. They have to choose what is good and bad, what are the morally ways to settle it and what should or should not be included in media content. And to solve these ethical dilemmas, Ralph Potter had created the potter box analysis, a decision-making model that acts as a guideline determining how to make ethical choices. It is a four-point model which includes define the situation, identify the values, select principles, choose loyalties and upon this make a judgement. In this paper, Mr Campbell and other news executives faced an ethical dilemma of whether or not to publish the grisly
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Adding to that, the American press in the past less likely to publish disturbing images. (Friedersdorf, 2013). On the other hand, he believed that publishing the photo would indeed act as a wake-up call for the public opinion in U.S for their democracy. After all of the struggles, he chose to run the photograph.
In my opinion, the decision of running the photograph made by Mr Campbell was of professional values. As a media practitioner, Mr Campbell had to be honest to the public. It was his duty to reveal the information and the public’s right to know. By standing on the social responsibility theory which allows freedom of press with no censorship, publishing the photo was an ethical choice especially when the photo could bring a great impact to the democracy at that …show more content…
Mr Campbell was faced with the choices of respect for the deceased solider privacy rights or the newsworthy of this photo could promote democracy. In the end, Mr Campbell decided that he first had his loyalty to the public and next is loyalty to the American policy makers. The reason why he chose to run the photo was because he had the responsibility to inform the public. Another reason was because the obligations and duties of the press promote the democratic process. This photo clearly showed how bad the situation was and how strong impact the photo could bring when he published it.
Judgement
After applying the Potter Box to this case, I’ve made a decision that if I was Mr Campbell I would publish the photograph as well. So I agree with the decisions Mr Campbell had made. He argued that this was his duty to do so because he clearly knew how heavy weighed the obligations of press were to promote democratic process and how much effects the photograph alone could bring to help in the decisions that need to made in U.S
Adding to that, the American press in the past less likely to publish disturbing images. (Friedersdorf, 2013). On the other hand, he believed that publishing the photo would indeed act as a wake-up call for the public opinion in U.S for their democracy. After all of the struggles, he chose to run the photograph.
In my opinion, the decision of running the photograph made by Mr Campbell was of professional values. As a media practitioner, Mr Campbell had to be honest to the public. It was his duty to reveal the information and the public’s right to know. By standing on the social responsibility theory which allows freedom of press with no censorship, publishing the photo was an ethical choice especially when the photo could bring a great impact to the democracy at that …show more content…
Mr Campbell was faced with the choices of respect for the deceased solider privacy rights or the newsworthy of this photo could promote democracy. In the end, Mr Campbell decided that he first had his loyalty to the public and next is loyalty to the American policy makers. The reason why he chose to run the photo was because he had the responsibility to inform the public. Another reason was because the obligations and duties of the press promote the democratic process. This photo clearly showed how bad the situation was and how strong impact the photo could bring when he published it.
Judgement
After applying the Potter Box to this case, I’ve made a decision that if I was Mr Campbell I would publish the photograph as well. So I agree with the decisions Mr Campbell had made. He argued that this was his duty to do so because he clearly knew how heavy weighed the obligations of press were to promote democratic process and how much effects the photograph alone could bring to help in the decisions that need to made in U.S