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Because of the competiveness in the industry they operate in, alongside Nike who are a well known company across the world, Adidas must differentiate itself in order to be successful. One of their projects is funding the Sudhaar Community Project and this has provided 200 children with 125 schools across Pakistan, and have previously stated that ‘because our suppliers are providing us a service, they deserve the same back.’ By gaining this reputation, it persuades customers to buy their produces over others because they are treating their suppliers well and not just taking advantage of them like many other companies are doing so in the retail industry. Their CSR does not go to the extent of the Body Shop in terms of providing ethically sourced products but they do look after their suppliers. This means that a percentage of their profit is going out of the business that does not necessarily need to, but it means that they have built up a good reputation and gained supplier loyalty because of the help they are giving to their
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Their business is aimed at high income brackets which means that whatever state the economic climate is in, there will always be a steady level of demand. CO2 emissions accounts for 77% of total greenhouse gases and the industry BMW is in, contributes towards this in a significant amount. BMW have produced short and long term strategies to overcome some of the bad publicity surrounding the huge environmental issues that are produced and to reduce some of the harmful gasses into the atmosphere. A short term solution that has been produced is a function that when the car is stationary, the engine automatically switches off. the advantages of this are that is saves fuel for the driver as well as the amount of gas being reduced. Their long term solution that has been in production for over 20 years and is still going on, is hydrogen technology. This project will finalise when nothing but water vapour is emitted. This solution has differentiated itself from all its competitors in the market which will keep their business afloat, despite the climate the economy is in. The benefits of BMW producing short and long term strategies is that is shows consumers they are aware of the current issues surrounding the environment and are making progress in trying to reduce the waste they produce which is then released into the atmosphere. This will also help the environment that people are growing up in to become a more pleasant place to be. It also gains customer loyalty which will be a positive, especially in the long term if the car industry does deteriorate. However, the long term strategy has already taken 20 years and there is still an uncertainty surrounding how much longer this project will take to be completed. There is also the point that no other car manufacturer has ever produced a car that will only emit water vapour, so there is no proof that this is actually possible, which could
Their business is aimed at high income brackets which means that whatever state the economic climate is in, there will always be a steady level of demand. CO2 emissions accounts for 77% of total greenhouse gases and the industry BMW is in, contributes towards this in a significant amount. BMW have produced short and long term strategies to overcome some of the bad publicity surrounding the huge environmental issues that are produced and to reduce some of the harmful gasses into the atmosphere. A short term solution that has been produced is a function that when the car is stationary, the engine automatically switches off. the advantages of this are that is saves fuel for the driver as well as the amount of gas being reduced. Their long term solution that has been in production for over 20 years and is still going on, is hydrogen technology. This project will finalise when nothing but water vapour is emitted. This solution has differentiated itself from all its competitors in the market which will keep their business afloat, despite the climate the economy is in. The benefits of BMW producing short and long term strategies is that is shows consumers they are aware of the current issues surrounding the environment and are making progress in trying to reduce the waste they produce which is then released into the atmosphere. This will also help the environment that people are growing up in to become a more pleasant place to be. It also gains customer loyalty which will be a positive, especially in the long term if the car industry does deteriorate. However, the long term strategy has already taken 20 years and there is still an uncertainty surrounding how much longer this project will take to be completed. There is also the point that no other car manufacturer has ever produced a car that will only emit water vapour, so there is no proof that this is actually possible, which could