The Influence Of Social Media

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Social media has played an important role in creating increased connections between individuals or groups and that can expand social horizons. On the positive side, the impacts of social media are significant that consist of efforts to promote awareness and influence the actions of people in order to make social changes. On the negative side, it only forms weak bonds between individuals and that online communities may create some risks. James Fallows, the author of "Win in China," discusses a reality television show in China, which is about the contestants having competitions with each other to get the awareness and supports from the audiences and sponsors, so that they can have enough money to start their businesses. This reality show represents …show more content…
Even if the traditional organizations still exist in the society, the social media is an indispensable mean for them to appeal to individuals’ participations that helps their revolutions. Social media could be such a wonderful place to teach values, and moral to society. Social media such as Facebook, Twitter, and Instagram have also grown in popularity today. Most of the young people above 16 years use at least of the social websites available over the Internet to post and share information with their friends and relatives. In the recent past, big companies and multinational organization have increasingly joined social websites such as Facebook and Twitter with a view of creating product awareness to a great number of people, both potential, and existing customers. James Fallows says about that “‘there is no religion in China, so it is very important to promote the right kind of values,’ Wang said. ‘Today for our society, the entrepreneur can be our hero’” (James Fallows, 108). This indicates that social media have that influential power on the people who have access or use them. As a result, it is much easier to use them for the benefit of the greater society by instilling …show more content…
Modern means of mass communication form the new information reality, providing a fundamental impact on the transformation processes of modern society and the formation of a global society. Malcolm Gladwell wrote: "The kind of activism associated with social media is not like this at all. The platforms of social media are built around weak ties” (Malcolm Gladwell, 137). It means that real life is different from life in social networks. There would not be so many protests and discontent among the citizens without such progress in social media. In most cases, people are satisfied with the revolution and the protests, using modern technology because it is very easy to do. At the same time, James Fallows in his essay states that the television show helps people to realize themselves and not to be afraid to express their opinions and to make a step forward. He writes: "About one point all of them sounded utterly sincere: their hope that the program would encourage more people in China to start their businesses”(James Fallows, 108). Previously, it was much harder to do, because there was a certain fear of the public. Now people can express their opinions even under a fake account on the Facebook, for example, and be sure that the protest will be completely confidential. In most cases, the possibility to hide the identity pushes people to organization of

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