WHAT is in every single business, every business is aware of WHAT they do. The WHATs in a company are easy to define, however, HOW is a little more in-depth. The HOW typically explains how some things are better or sometimes different. WHY is what makes a business or individual successful. WHY very few people understand or know in businesses today. WHY stands for the purpose of your company, the cause or belief. Sinek says, “Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others” (pg. 47). Throughout the book, Apple was mentioned on how they are a multi-billion company because of their WHY in very
WHAT is in every single business, every business is aware of WHAT they do. The WHATs in a company are easy to define, however, HOW is a little more in-depth. The HOW typically explains how some things are better or sometimes different. WHY is what makes a business or individual successful. WHY very few people understand or know in businesses today. WHY stands for the purpose of your company, the cause or belief. Sinek says, “Knowing WHY is essential for lasting success and the ability to avoid being lumped in with others” (pg. 47). Throughout the book, Apple was mentioned on how they are a multi-billion company because of their WHY in very