This presidential election has surprised millions of people. Despite the constant criticism of Trump, specifically his beliefs and his actions, he was able to win the presidential election in a landslide. For months we have heard that there is no way he will win, that his campaign is just a joke and that Hillary will sweep him in the final election. We, however, underestimated the power of his marketing strategy. It has even been stated by John Barker, the president and chief idea officer at independent advertising shop Barker, that “whether by instinct or design, Donald Trump is without a doubt the most modern and sophisticated marketer of the Republican candidates” (Stein 2016). Despite having no political background and no practical policies for the problems that trouble America today, Trump has managed to gain support of a large portion of the American population due to his use of media techniques.
Trumps policies before he won the election included building a wall along the Mexican border, banning Muslims from entering the United States, and lowering taxes (Speeches 2016). These plans, depending on your views, could be what you believe the …show more content…
Due to the familiarity of these words, they have more than a denotative meaning. The word great, likely the most common word in all of his speeches, doesn’t give any insight into his plans or his abilities, however whenever his followers heard it they cheered, they did not need the facts or the plans, just the promise of greatness. On the other hand, he also used words to enrage his followers, along with the names he called his opposition, words like immigrant, illegals, and lie, were used to enrage and rally up those listening. These emotions make his followers feel closer to him and his cause, a shared excitement, a shared
Trumps policies before he won the election included building a wall along the Mexican border, banning Muslims from entering the United States, and lowering taxes (Speeches 2016). These plans, depending on your views, could be what you believe the …show more content…
Due to the familiarity of these words, they have more than a denotative meaning. The word great, likely the most common word in all of his speeches, doesn’t give any insight into his plans or his abilities, however whenever his followers heard it they cheered, they did not need the facts or the plans, just the promise of greatness. On the other hand, he also used words to enrage his followers, along with the names he called his opposition, words like immigrant, illegals, and lie, were used to enrage and rally up those listening. These emotions make his followers feel closer to him and his cause, a shared excitement, a shared