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|Technological Factors |
|Legal Factors |
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|Industry focus on technological effort: Technology may not give a very high impact to a fast food restaurant as McDonald’s compare |
|with any other industry. However, McDonald’s always use their creative and variance technology development to keep their market …show more content…
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| |Pizza market |
|Threats: |Opportunities: |
|McDonald’s is exposed to changes in the global economy.(http://w w|Opening more joint venture. |
|w.stjohns.edu 2005) |Carry on international expansion. With days gone by, more and |
|Competitive pressures are a threat for the McDonald’s. (Conrad |more citizen in particularly emerging market prefers to choose|
|Lashley,Alison Morrison 2000, p.12) |fast food for busy life style. Therefore, international |
|Unhealthy foods and lawsuits. ‘For years, McDonald’s had known |expansion is indeed and one of the core strategy for |
|there was a problem with its coffee. It was served much hotter |McDonald’s business.