Apart from the concern’s internal resources and trade influences, there are numerous other macro-economic issues that can have a deep impact on the performance of a company. In precise circumstances such as start-ups or product inauguration ideas, these factors must be cautiously evaluated in order to control how immense their character is in the establishment’s accomplishment would be. One of the utmost commonly used methodical tools for evaluating exterior macro-economic factors connected to specific condition is PEST Analysis
PEST is an abbreviation for Political, Economic, Social and Technological. This examination is used to evaluate these four exterior factors in relation to the business situation.
Fundamentally, a PEST …show more content…
Voonik.com is an Indian clothes retailer that focuses primarily on women's fashion, ethnic wear, tops, tunics, kurtis, shoes, bags, lingerie, accessories & jewelry from multiple stores on one single app.
This representative PESTLE - Political, Economic, Sociocultural, Technological, Legal, and Environmental analysis of Voonik.com must assist to spot opportunities and threats, as well as familiarize optimal marketing tactics.
Political Factors:
Other than import/export limitations or taxes, there are no political factors of particular note for Voonik.com’s online app based business model.
Economic Factors:
Many of Voonik’s target markets are relatively wealthy and higher middle class society, so their app based business plan of selling premium priced products seems to work in the market. Gratefully for them, development and economic growth seem to be on the rise in most areas, and their potential markets are increasingly intensifying. On the other hand, the rise in technology and development especially in manufacturing countries like India, might result in increased labour costs, which would trim off some of Voonik’s