The Pest Analysis And Pestel Analysis Of Burger King
Name: Mufqita Farizi Darmawan
Burger King, often abbreviated as BK, is the world's second largest hamburger fast food-chain. It has over 13,000 outlets and franchises in about 80 countries, in Asia, Europe, Americas, Middle East and Africa. The headquarters is located at Miami-Dade County, Florida, United States. It started out as “Insta-Burger King in Jacksonville, Florida” (Daszkowski, 2015) in 1953. In 1959, its founders, Matthew Burns and Keith J. Kramer, sold it to its Miami, Florida franchisees, David R. Edgerton and James McLamore, and was subsequently renamed Burger King.
The staff are highly trained in customer service and has developed great relationships with customers by providing outstanding services …show more content…
The operations of any international company is heavily dependent on the governing policies of each country and Burger King is not an exception. Factors like tax rate, which is 17% for all businesses in Singapore, can affect the growth of the organization. However, Burger King has been under political and media pressure of doctors, nutrition researches and certain health awareness groups in Singapore and the US, in response to the harmful effects on health, such as obesity and diabetes, for consuming fast food. The meals served are very high in sodium and cholesterol , while lacking in important nutrients like fiber and vitamins. For instance, CSPI (Center for Science in the Public Interest) has pressured Burger King to replace artificial trans fat with healthier oils by “filing lawsuits against it on 16 May 2007”. (Gloria Tsang, …show more content…
It is important for Burger King to recognize the economic standards imposed by individual governments of countries in which they operate. At the same time, the food-chain has to consider the economic standings of the respective countries. In this case, Singapore is a “highly successful economy, with a high GDP of US$ 339 billion.” (Theodora.com, 2015) Thus, the food industry market in Singapore is a very strong one and Burger King can make lucrative businesses there. However, the current global economic downturn has forced Burger King to cope with the rising labor and operational costs while trying to maintain profits. Despite this issue, as of February 2014, Burger King “profits rises on lower costs by 37%” (Stynes,