4.0. The data
The analyzed data in this chapter consist of some extracts from the last three speeches of Tunisian president Ben Ali and Egyptian president Mubarak delivered during the anti-residency protests and before they were forced of their office out (2010-2011). The analysis of this chapter is of two levels, first is the persuasive level based on Wardy (1996), Aristotle’s Persuasive Strategies, i.e. Logos (rational argumentation), Ethos (reliability and credibility of the speaker), and Pathos (emotional appeal), Simons and Jones, et al. (2001) Persuasion in Society in addition to Mulholland (2005) (Handbook of Persuasive Tactics). Second is the ideological level based on both Thompson (1990) in addition to Fairclough, (1989) Language and Power and others. …show more content…
His rule lasted about thirty years. Like Ben Ali, Mubarak’s rule has gone through three phases during his presidency. The first phase is from (1981) to (1989) which was marked by increasing the production of affordable basic facilities of the Egyptians in addition to Egypt's return to the Arab League. The period from 1990 to 1997 was marked by undertaking an ambitious domestic economic reform program through expanding the role of the private sector. Also, Mubarak launched the call ‘The Great Awakening’ to guide both government and the Egyptians to their rights and duties. Meanwhile, the Islamist terrorists waged a fierce war targeting Egypt's lucrative tourism sector through some qualitative massive brutal acts. The period from (2000) until his overthrown has been marked by resentment against the apparent corruption surrounding the ruling elite. Unemployment, curbing basic freedoms as well as unjust arresting and mistreating political dissidents led to the eruption of