The effort mobilization and conflict resolution to serve the goals of a collective are indispensable among the civilization . During ancient civilizations , physical force and menace instead of persuasion skill is used to be the one major method to accomplish the goal of political , property , social as well as economic control . According to William Mcguire who has mentioned that the persuasion is considered as a central role in social control in four eras , which started to take place during the eighteenth century . During World War II , persuasion are the major element to gain momentum when mass media played a significant role in maintaining sentiment of allied troops and inhabitant or recruiting and indoctrinating armies
