The macro enviornmental factors consists 6 factors and these factors can also influnce the performance of the Perodua company. The first macro enviornmental factor is demographic forces. Demographic forces characteristics of a population expressed statistically, such as age, gender, ethic group, income level, occupation and the like. (Alvin Yong, 2007) The Perodua cars are well suited and popular with middle-income people. 70-80 percent of Perodua purchasers are either first time auto purchasers or individuals hoping to purchase a Perodua as a second or third auto, not to supplant a current auto. The rest of to supplant a current auto in the family unit. (Paul, 2006) The Changing family structures also affect the customer's choice. Today's
