The Perfume Of Perfume Companies Essay

1791 Words Nov 29th, 2016 8 Pages
“Of all the evils for which man has made himself responsible, none is so degrading, so shocking, or so brutal as his abuse of the better half of humanity; the female sex,” Mahatma Gandhi. Perfume companies use women’s sexuality to manufacture an appealing that will sell more of a product. There have been many studies that have looked at sexism and the over sexualization of women. Although previous research has overlooked portraying women this way and how it affects young girls in the way they look at themselves in contradictory to the women they see everyday. The research method in this paper is as follows. Four major perfume companies, Gucci, Dolce & Gabbana, Dior, and Calvin Klein have overly sexualized women in their perfume advertisements. The perfume advertisements were analyzed on if the body type is relatable and if the women in the advertisements had enough clothing on to be appropriate for young girls. Overly sexualized women in perfume advertisements and how it can affect young girls into thinking that it is ordinary.

The idea of sexism in perfume advertisements is very relevant and a major effect on the way that girls look at themselves in relevance to the women in the advertisements. Young girls are constantly bombarded with women in advertisements that do not portray a normal body type. Plus, in these advertisements the women are overly sexualized to sell product leading to young girls thinking they must be sexy all the time to be normal. Furthermore, some of…

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