How To Write The Perfect Cold Booking Email
Anyone who's ever booked themselves knows that it can be insurmountably difficult. They spend hours sending emails to every venue in town only to receive an automated response. The problem isn't that their music is bad. It's that they're going about it the wrong way. Like everything else in the music, booking needs to be approached like a business.
The first step in that approach is gaining some understanding of who you're trying to contact. If you were a venue owner and your email lit up with 20 booking emails everyday, would you respond to every one? Probably not. You'd only respond to the ones that stand out.
We've put together some booking email strategies to help your cold calls stand out …show more content…
Keep the body of the email just as succinct. Six sentences is perfect.
Greeting: Use the talent buyer's name.
Sentence 1: Explain yourself. Why are you writing?
Sentence 2: Introduce yourself. Name and kind of performer.
Sentence 3: Describe yourself. Don't fear making comparisons or using a genre name.
Sentence 4: Link to yourself. Preferably a website.
Sentence 5: Date yourself. Not like that... Pick out a specific date you'd like to book.
Sentence 6: Humble yourself. Say thank you.
Sign-Off: Use a professional-looking signature.
Here it is in action:
Dear Bill Graham,
I'm writing to inquire about booking the Fillmore East.
My name is Jim Morrison and I perform with The Doors. We are a psych-rock outfit out of San Francisco. You can listen to our recorded work at www.thedoors.com.
If you like what you hear, I would love to discuss booking March 22nd, 1968.
Thank you for the consideration.
All the best,
Jim Morrison
(555) 555 - 5555 www.thedoors.com crawlingkingsnake@thedoors.com
Follow Up
According to Marketing Donut, 80% of leads require at least 5 follow ups after initial contact. The same goes for booking inquiries. If you've not received a response after your first email, then follow up, then follow up again, and again, and again until you get a
Anyone who's ever booked themselves knows that it can be insurmountably difficult. They spend hours sending emails to every venue in town only to receive an automated response. The problem isn't that their music is bad. It's that they're going about it the wrong way. Like everything else in the music, booking needs to be approached like a business.
The first step in that approach is gaining some understanding of who you're trying to contact. If you were a venue owner and your email lit up with 20 booking emails everyday, would you respond to every one? Probably not. You'd only respond to the ones that stand out.
We've put together some booking email strategies to help your cold calls stand out …show more content…
Keep the body of the email just as succinct. Six sentences is perfect.
Greeting: Use the talent buyer's name.
Sentence 1: Explain yourself. Why are you writing?
Sentence 2: Introduce yourself. Name and kind of performer.
Sentence 3: Describe yourself. Don't fear making comparisons or using a genre name.
Sentence 4: Link to yourself. Preferably a website.
Sentence 5: Date yourself. Not like that... Pick out a specific date you'd like to book.
Sentence 6: Humble yourself. Say thank you.
Sign-Off: Use a professional-looking signature.
Here it is in action:
Dear Bill Graham,
I'm writing to inquire about booking the Fillmore East.
My name is Jim Morrison and I perform with The Doors. We are a psych-rock outfit out of San Francisco. You can listen to our recorded work at www.thedoors.com.
If you like what you hear, I would love to discuss booking March 22nd, 1968.
Thank you for the consideration.
All the best,
Jim Morrison
(555) 555 - 5555 www.thedoors.com crawlingkingsnake@thedoors.com
Follow Up
According to Marketing Donut, 80% of leads require at least 5 follow ups after initial contact. The same goes for booking inquiries. If you've not received a response after your first email, then follow up, then follow up again, and again, and again until you get a