The Parable Of The Democracy Of Goods By Roland Marchand

In the article "The Parable of the Democracy of Goods" the author Roland Marchand explains his theory. This theory is built on the idea that people from the middle class view certain advertisements and begin to think it gives them the opportunity to purchase a product that wealthier, upper class individuals utilize. Throughout the course of the article, Marchand provides examples that help the reader understand each aspect of his theory.
This "parable" focused on reaching mainly the working class, ordinary every day citizen. "The central purpose of the Democracy of Afflictions tableaux was to remind careless or unsuspecting readers of the universality of the threat from which the product offered protection or relief. Only occasionally did