Johnson sates when competitors are of equal size there is the danger of intensely rivalrous behavior as one competitor attempts to gain dominance over others (2014). Cartels are constantly analyzing the competitive balance in order to thwart their rivalry cartels encroachment of their market. Furthermore, they evaluate the industry growth rate of narcotics, if an alliance was established technically both cartels could grow with the market and share the market. However, neither cartels will allow the other to gain a competitive edge. And the competitive balance of the cartels will result in them being at a constant state of competition which often times results in a narcotics war between the two. Although, each cartel does it best to market its brand through logos as it reaches the lower level street dealers the band name can get lost. This in turn cause a low differentiation, especially in the case where customers are high or addicts looking for the cheapest product to get a high. Cartels also careful consider the threat of entry, particularly because the Mexican smuggling manifested into a national network at the height of narcotics use in the 10960s and 1970s (Grillo, 2013). Again, this was only possible by ensuring there were adequate control over supply and/or distribution channels. In the world of selling narcotics …show more content…
So instead, the actions of early kingpin Pablo Escobar will be examined at the local level. Escobar often took care of those in his home town of Medellin creating an appearance of a hero rather than a ruthless thug. He did this by giving back to his community by building schools, soccer fields and other projects in his hometown. He did this to create a primitive security system, by gaining the support of the local populist enabling him move and operate freely without being reported to police. At the time of his death some patrons of his hometown felt sympathy for him thus he succeeded, at least in their eyes of holding up his social responsibility.
Organisational Culture
Although the Cartels are a criminal organization they have a unique organisational culture in which most organizations would value. Trust and loyalty while unspoken in Cartels is an extremely important value that is held in the highest regards. It could be the difference in life or death in some cases. The beliefs of a Cartels are similar to most gangs the one is in it till death and members are committed to all causes pledging their loyalty to those they serve. These values and beliefs are often requested of legal organizations on a less life-threatening scale.
Strategic