Never Fear Being Different (NFD)

NFBD, or Never Fear Being Different is a Youth Organization that was created in 2014 and is seen as a brand, an organization and a movement as well. The Never Fear Being Different office is located at Ben Franklin Early Learning Center in New Castle, Pa. which was provided to them by the Lawrence County Community Action Partnership. There are not multiple locations, however, throughout the internship some of the normal office work took place at the Confluence in New Castle. Due to the services performed by NFBD, the locations also included Cray Challenges, West Hempfield middle school, Hickory high school, Neshannock high school, Baldwin high school, West Alleghany high school and Deer Lakes high school. NFBD 's vision statement is "Never …show more content…
The price for a school appearance ranges anywhere from $300 for a public school to $1000+ for a private school but NFBD wants to move towards a system where they are able to get paid for a private school appearance but then do 4 public school appearances for free. Never Fear Being Different sells their products mainly online through their website 's store which displays all of the current Never Fear Being Different gear they have and they’ve also began to sell them at their 2K partner 's store. Other ways Never Fear Being Different promotes people to buy their merchandise is through social media, at schools and any other event they hold so that they can allow the kids or adults to buy it in person. After researching the demographics, it was shown that most of the kids who want shirts don 't possess a credit card to buy the shirt online so they needed to showcase the merchandise during appearances to boost sales. Another neat idea Never Fear Being Different has been experimenting with is holding a popup shop which is a one day event where they go to a popular event and set up a stand to sell merchandise since usually people can only buy merchandise from the website. Never Fear Being Different has an array of promotional initiatives via social media. Most of these promos they do require their followers to like, favorite, retweet, hashtag, tag a friend to one of the posts, or post about NFBD to win a prize. The different prizes NFBD offers are typically merchandise or gift cards. This has been very effective because not only does it allow for their followers to become more engaged, but also promotes and expands their brand to a wider range of