Over the last four decades, Oman witnessed significant advances driven by political stabilities since 1970, strong and steady economy and greater willingness to develop the education system. In such environment, a large number of international firms seek to invest in Oman including universities. This report will endeavor to reconnoiter the opportunities for the University of Leeds to invest in Oman. The methodology used in this report is mainly based on PESTEL and SWOT analysis and supported by theories in order to present a credible and a transparency report.
Background
This briefing paper is aiming to advise a supposed client, which is the University of Leeds to enter the Omani market as an educational service firm to provide a bachelor, …show more content…
(Hitt et al. 2001) believed that “Growth leads to bigger capabilities for any company”. Increasing the university investment abroad can give them extra competitive credit as Yip and Hult (2012) stated. Therefore, the university motives to expand and the Omani market unquenchable thirst for higher education and knowledge can meet to form a successful business.
Analyzing the Omani market and negotiating across culture.
Traditionally, there are four modes for foreign market enter, which are exporting, licensing, joint venture and foreign direct investment (FDI). Benefiting from the latest decree of foreign investment in Oman, which allows the direct foreign investments as a first ranked university to invest directly in Oman.
The following will be the PESTEL analysis to evaluate the external factors that might affect the university investment and the negotiation.
Political factors:
Politically Oman has presented itself as a stable country, free of conflicts and a country that is working for peace and recently it played the role of mediator in Yemen and Syria. In addition, it played a very good role in the mediation talk between Iran and the United …show more content…
Social factors
The social factors that influence the foreign investors in Oman can be, the public mood towards the products or service, the income level, and what is called Wasta in Arab countries or the Guanxi in China or networks influence.
Based on the latest statistics of the National Centre for Statistic and Information website, there are about 49,461bachlor holders, 5.869 master degree holders and 2,844 Ph.D holders and the number is increasing gradually. This indicates clearly the value of education in the Omani society.
Between 2000 and 2011, the level of income in Oman has increased by 83.9%, according to the National Centre for Statistic and Information website, which could encourage those who has the desire to finance their education.
Concerning Wasta, Balakrishnan, (2009) stated that it could have a big influence on the organization, particularly when there is a serious problem or the level of competition is very
Background
This briefing paper is aiming to advise a supposed client, which is the University of Leeds to enter the Omani market as an educational service firm to provide a bachelor, …show more content…
(Hitt et al. 2001) believed that “Growth leads to bigger capabilities for any company”. Increasing the university investment abroad can give them extra competitive credit as Yip and Hult (2012) stated. Therefore, the university motives to expand and the Omani market unquenchable thirst for higher education and knowledge can meet to form a successful business.
Analyzing the Omani market and negotiating across culture.
Traditionally, there are four modes for foreign market enter, which are exporting, licensing, joint venture and foreign direct investment (FDI). Benefiting from the latest decree of foreign investment in Oman, which allows the direct foreign investments as a first ranked university to invest directly in Oman.
The following will be the PESTEL analysis to evaluate the external factors that might affect the university investment and the negotiation.
Political factors:
Politically Oman has presented itself as a stable country, free of conflicts and a country that is working for peace and recently it played the role of mediator in Yemen and Syria. In addition, it played a very good role in the mediation talk between Iran and the United …show more content…
Social factors
The social factors that influence the foreign investors in Oman can be, the public mood towards the products or service, the income level, and what is called Wasta in Arab countries or the Guanxi in China or networks influence.
Based on the latest statistics of the National Centre for Statistic and Information website, there are about 49,461bachlor holders, 5.869 master degree holders and 2,844 Ph.D holders and the number is increasing gradually. This indicates clearly the value of education in the Omani society.
Between 2000 and 2011, the level of income in Oman has increased by 83.9%, according to the National Centre for Statistic and Information website, which could encourage those who has the desire to finance their education.
Concerning Wasta, Balakrishnan, (2009) stated that it could have a big influence on the organization, particularly when there is a serious problem or the level of competition is very