The fact that the creator of the ad put a calming color to go against the dark abyss of the chasm has a really strong effect and gives the audience a sense of the underlying danger. Although the children in the middle aren’t wearing any specific or prominent color they are all bright and lively in contrast to the dark chasm beneath them where my eyes travel next. The darkness of the chasm definitely gives the viewer a negative feeling of fear and makes the bright colors of the day stand out even more than they would on their
The fact that the creator of the ad put a calming color to go against the dark abyss of the chasm has a really strong effect and gives the audience a sense of the underlying danger. Although the children in the middle aren’t wearing any specific or prominent color they are all bright and lively in contrast to the dark chasm beneath them where my eyes travel next. The darkness of the chasm definitely gives the viewer a negative feeling of fear and makes the bright colors of the day stand out even more than they would on their