The oil and gas market shares are the most expensive and are in highest demand of any consumer product. The demand is sourced not only in the private sector but by the general consumer like you and I. Oil and Gas is unprecedentedly the unchallenged provider of energy resources with natural resourced energy far behind. What we purchase, how we purchase, where and when we purchase and in how much amount we buy depends on our awareness, self-concept, social and cultural background along with many other outstanding factors; the influence of consumer behaviour is meditated through perceived quality (Bryson and Daniels, 2015). The way in which a consumer decides on a product will depend on their outstanding familiarity of that product whether positive
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Since the devastation of their brand positioning during the Gulf of Mexico crisis BP have worked hard to re-build themselves as well as build back their strong relationship with their consumers. BP was one of the first major transitional corporations to ‘rebrand itself as green by invoking the language of sustainability’ (Kirsch, 2010: 295), some could question as a result of public criticism of its operations and environmental impact. Back in 2000, BP were undergoing a rebrand to rejuvenate themselves (Groucutt 2005:138) and position themselves more sustainable; the new logo resembled …show more content…
Since their mishap of dealing with the Deepwater Horizon crisis, BP have taken to social media uncountable amount of times to update and inform people on what is being done. Less press releases and conferences are happening on behalf of BP who are embracing more-is-better ethos of new media. According to Oliver (2007) corporations are increasingly challenged by ethical issues and corporate social responsibility (2007:77) with regards to BP their website outlines where they are held accountable and as a corporation what they are doing about it. Corporate brands and their perceived image by the audience ‘develop through consistent and positive consumer experience over time’ (Abimbola, 2009:219) where BP originally damaged their own brand image by no accountability they’ve retracted statements and are perceiving to be doing justice for the damage they caused as outlined by creating websites and the use of new
Since the devastation of their brand positioning during the Gulf of Mexico crisis BP have worked hard to re-build themselves as well as build back their strong relationship with their consumers. BP was one of the first major transitional corporations to ‘rebrand itself as green by invoking the language of sustainability’ (Kirsch, 2010: 295), some could question as a result of public criticism of its operations and environmental impact. Back in 2000, BP were undergoing a rebrand to rejuvenate themselves (Groucutt 2005:138) and position themselves more sustainable; the new logo resembled …show more content…
Since their mishap of dealing with the Deepwater Horizon crisis, BP have taken to social media uncountable amount of times to update and inform people on what is being done. Less press releases and conferences are happening on behalf of BP who are embracing more-is-better ethos of new media. According to Oliver (2007) corporations are increasingly challenged by ethical issues and corporate social responsibility (2007:77) with regards to BP their website outlines where they are held accountable and as a corporation what they are doing about it. Corporate brands and their perceived image by the audience ‘develop through consistent and positive consumer experience over time’ (Abimbola, 2009:219) where BP originally damaged their own brand image by no accountability they’ve retracted statements and are perceiving to be doing justice for the damage they caused as outlined by creating websites and the use of new