Consumers have a considerable amount of choices when making purchases nowadays and with many of those being online auctions, a well thought out listing can make all the difference. In John Freyer’s, All My Life for Sale, he used subjective and objective descriptions throughout and although there were pictures, they did nothing to actually enhance the listing. Pop culture phenomenon aside, consumers want to make smart decisions based on information provided compared with their needs and wants. Traditional auction listings give shoppers all the information they require and are usually substantiated with multiple images. Although John Freyer did incorporate objective descriptions he mostly resorted to subjective descriptions, where by contrast,
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His entire description gives no information regarding the actual shoes he’s selling. Instead the focus is on the outsourcing of manufacturing plants and his personal stance regarding the issue. This is evidenced by multiple comments throughout, such as “This is what happens when you ask fairly paid American men and women to compete with 13 year old children working for the sweatshops run by Nike and the like” or “...the $32.00 that used to support American working families will now go directly to the corporate CEO’s who now earn hundreds of times what their lowest employees earn.” He goes on to state that Converse declared bankruptcy and now the shoes “will be made by slave labor in China”. Not only does he fail to describe the shoes he actually owns, but the statement from his listing, “Hell if I buy another Converse product again in my life…” most certainly does not make me want to buy his used pair. Additionally, the picture included may as well be a generic photo from the internet as it gives no clues to the actual condition of the shoes. On the other hand, a similar listing for a pair of used Converse Sneakers on Ebay revealed much more detail, such as the size, color, condition, and included multiple pictures of varying angles. The person that buys the shoes with the objective description will know exactly what they are getting as opposed to the a pair of shoes that may or may not fit, with a
His entire description gives no information regarding the actual shoes he’s selling. Instead the focus is on the outsourcing of manufacturing plants and his personal stance regarding the issue. This is evidenced by multiple comments throughout, such as “This is what happens when you ask fairly paid American men and women to compete with 13 year old children working for the sweatshops run by Nike and the like” or “...the $32.00 that used to support American working families will now go directly to the corporate CEO’s who now earn hundreds of times what their lowest employees earn.” He goes on to state that Converse declared bankruptcy and now the shoes “will be made by slave labor in China”. Not only does he fail to describe the shoes he actually owns, but the statement from his listing, “Hell if I buy another Converse product again in my life…” most certainly does not make me want to buy his used pair. Additionally, the picture included may as well be a generic photo from the internet as it gives no clues to the actual condition of the shoes. On the other hand, a similar listing for a pair of used Converse Sneakers on Ebay revealed much more detail, such as the size, color, condition, and included multiple pictures of varying angles. The person that buys the shoes with the objective description will know exactly what they are getting as opposed to the a pair of shoes that may or may not fit, with a