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Women in advertising are often portrayed as objects by, wearing very little clothing, being overly sexualized with having no actual relevance with the actual product being sold most of the time. Women are often photo shopped to fit an unrealistic image of unachievable beauty. Making young women feel like they need to fit these standards in order to be “beautiful” This often causes young girls to feel insecure, and causes problems later on in life. Objectifying women causes them to feel like they’re just bodies meant to be looked at and nothing more than an object. The two advertisements are complete opposites, yet they use the same method; objectifying women to persuade viewers.
In the Peta advertisement …show more content…
how ironic that the carls jr ad is promoting the consumption of meat, while the peta advertisement is trying to persuade you to become a vegetarian, both using the same method of objectifying women, neither of these things makes you think sexualized women when you hear them, so why would companies use women in this way in their advertisements? They use these type of ads because they’re more “attention grabbing” because people are more likely to notice a scantily dressed woman than a woman fully clothed.
With all the media surrounding overly sexualized women, this causes younger girls to think that in order to be noticed they have to look like them, and dress like them, that if they’re not a vegetarian they won’t have a great body or, that they won’t look that good, that if they don’t eat a burger in a bikini they’ll never catch a mans attention. These two things conflict each other, you can’t be a vegetarian and eat a burger at the same time, and this is a symbol of how society expects girls to be, society expects them to be one thing yet it almost always contradicts