The Not-so-Wonderful World of Eurodisney-Things Are Better Now at Paris Disneyland

3296 Words Jan 29th, 2013 14 Pages
The Not-So-Wonderful World of EuroDisney


EuroDisney SCA opened in April 1992 its doors to the European public which was located 20 miles from Paris. This specific location was selected over 200 potential sites in Europe (Greece, Italy, Spain, Portugal, and France). Spain was threw out the selection period the most likely place to be chosen but due to the insufficient acreage of the land around Barcelona area as opposed to France government was generous with incentives and showed impressive regional demographics which ultimately France was chosen to be the new location for which would be the biggest and most lavishing theme park that Disney had built around the world.

Disney Management thought that because they had
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Ethnocentrism is the tendency to believe that one's ethnic or cultural group is centrally important, and that all other groups are measured in relation to one's own. The ethnocentric individual will judge other groups relative to his or her own particular ethnic group or culture, especially with concern to language, behavior, customs, and religion. Ethnocentrism as did culture played a conflicting role in the launch of EuroDisney. Because the Disney belief was that what sells in the U.S. and Japan would sell just as well in Europe. This is a particular problem for American managers who believe that their ways are always right without respect to another’s culture, values and beliefs. As a former Disney executive cited “Disney Chairman Michael Eisner and President Franck Wells had never made a single misstep, never a mistake, never a failure. There was a tendency to believe that everything they touched would be perfect2.” The roots of Disney’s problem in EuroDisney may be traced to their tremendous success in Tokyo Disneyland. The park was a success from the first day and has been visited by millions of Japanese who wanted to capture as they perceives as the ultimate U.S. entertainment experience. France is undoubtedly the first response that comes to mind when asked which country in Europe is the most anti-American. Even before the days of De Gaulle and Chirac, it seems that France has always been at the forefront of anti-American

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