Forces of change due to competitive forces, where the organization must either equal or exceed its rivals. They must exceed their competitors in innovation, quality, efficiency, as well as customer service, in order to maintain a competitive advantage. Other forces of change include global, economic, and political powers. The North American Free Trade Agreement (NAFTA), and The European Union (EU) are both powerful reasons for change in organizations. Competitors offering lower costs, because of lower cost inputs and newer technological developments, spur organizations to restructure when entering into foreign markets.
