Essay on The New 5 P 's Of Marketing

854 Words Mar 8th, 2016 4 Pages
Health care organizations are designed to meet the health care needs of individuals and promote a healthy community. The three health care organizations that interest me are: The Heart Hospital Baylor of Plano, Texas Health Center for Diagnostics & Surgery Plan, and Parkland Health and Hospital System. Due to evolving health care industry, focusing on just patients and physicians is no longer a marketing strategy. According to Mycek (2015), “Marketing teams need to expand their consideration set and focus on the new 5 P’s of Health care Marketing” (p. 1). The new 5 P’s of marketing now impact the marketing potential of health care organizations by offering changes in sales rep – physician access, purchasing, formulary decision making, and growing patient empowerment. The new 5 P’s of marketing are: Physicians, Patients, Payers, Public, and The Presence of Politics.
The Heart Hospital Baylor Plano is an Acute Care Hospital located in Plano, TX. The Heart Hospital Baylor Plano opened in January 2007. The facility provides outpatient services, inpatient services, and emergency services to patients. The facility is the sixth largest cardiac surgery center in the United States and the tenth in the nation for heart valve surgery. The focus of the hospital is to provide quality care to patients (The Heart Hospital Baylor Plano, 2016, p. 1).
Texas Health Center for Diagnostics & Surgery Plan is also an Acute Care Hospital who provides outpatient, inpatient, and emergency services…

Related Documents