The lyrics and video's in rap music focus on sexism, money, and drugs. A concern many have is the way rap artist express themselves about women and the glorification they have in women. "What people should take into account is the fact that we now live in a visual era and kids are affected by visual images more than anything else" (Toms, 2006, p2). In videos, rap artist parade half naked women around wearing barley anything, fabulous cars, and expensive jewelry. However, many young female youth want to be like the women in the videos.
According to a study that was done by researcher Ralph J DiClemente, PhD, of Emory University's Rollins Schools of Public Health, On 522 black teens between the ages of 14 to 18 that are exposed to rap videos at least 14 hours a week were far more likely to practice destructive behaviors. Over the course of one year, the teens were three times more likely to hit a teacher, over 2.5 times more likely to get arrested,