The Negative Effects Of Sex In Advertising

1994 Words 8 Pages
The earliest known and noted sexually appealing advertisement was by a Tobacco company named Pearl Tobacco, in 1871 it shockingly highlighted a naked maid on the package cover (Beigelman). Over the years advertisements have changed and there has been a crackdown on what can be posted and what cannot be. There has been relatively a diversity in our advertisement resources for selling products; products that have been quite an attention grabber for the consumers. One of these resources is sex appeal and a lot of it. The use of the sex appeal in commercials or posters you see in the mall has been fill advertisement agencies and firms’ pockets with massively mullah! However, this way of advertising has some negative effects to be knowledgeable …show more content…
Companies believe if they show an appealing ad then the consumer will spend a bit more than usually because of the advertisement is implying as such. It seems as most of commercials on TV try to sell you a product using sex appeal; everything from automobiles, cigarettes, watches, and soap, it seems like most of the ads on TV now are marketing sex itself in the form of sex-enhancing drugs. Advertisers try to reach low-income and less educated men more frequently because they believe they don’t have the intelligence so they use use hyper masculine stereotypes, such as illustrating men as only to think with their low body parts. It’s hard to avoid it especially if you are watching TV, in an hour long show there are about 4 to 7 commercial breaks at 1.5 to 2 minutes. Unless you are the type of person that gets up to do things during commercials then there 's no avoiding the ads, no matter how careful you are with selecting your programming. Surely you can block certain channels but what about family networks such as ABC Family or ESPN or any network that broadcasts sport games? A family wants to watch the Superbowl together, we all know the Superbowl has advertisements and some of them are funny and some are not meant for young children. Now there are advertisements …show more content…
In this generation that we live in its seems hard for parents to try to bring their children up in a decent manners without locking them out the world because they are being influenced by the images and messages from what they hear and see in the media. Children watch a lot of TV and surf the internet all the time, they then try to mimic what they learn from TV, computers, and video games. At a young age children are more inclined to copy what they learn because they don’t know right from wrong in the sense because they have not been exposed to that. There was a story of how the media is affecting children. It shows how certainly, young children are curious and impressionable. In Washington, D.C., a mother, was certain that her son was not even paying attention to a commercial for Viagra that came on during a game show, she said she was stunned when the 4-year-old asked her what erectile dysfunction meant. She explained it was for people with a medical problem; gladly that was enough information to keep him satisfied she said. A study reported by the National Medical Association found that “The portrayal of violence, sex, and drugs/alcohol in the media has been known to adversely affect the behavior of children and adolescents.” No one wants their child to think everything they see on TV is right because what they learn when they are growing up reflects how they are when they become an adult. Although parents

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