computer-altered models as well as normal-size female models. The ladies were offered several snacks as a part of the experiment. The women that were showed the thin model ads leaned more toward the diet snacks and the ladies that were showed the normal sized models leaned toward the everyday snacks. Another study conducted by Ida Jodette Hatoum and Deborah Belle, show the effects the media and advertising has on the men. For men the advertised image is usually a tall muscular man that is what the media describes as the “ideal man” for societal standards. This study investigates the association between media consumption and body image concerns. The experiment was placed upon 89 students. They read magazines that advertised muscularity, fitness,
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Awareness needs to be brought up to light so all consumers can know the cause and effect of advertising. The easiest and fastest way to do it is by using social media, and who better to hear it from then everyone’s favorite celebrity and model. Models and celebrities who know firsthand what goes on in the media should use their large platform to bring awareness to the negative effects it has on young consumers such as: eating disorders, extreme physical exercise, body dysmorphia, as well as take advantage to advocate natural beauty rather than cosmetic surgery. By having widely known people bring awareness there is a larger chance of the issues being seen at a political stance in hopes of legislation being made to notify a consumer anytime an image has been altered or modified. Some celebrities have indeed begun the process of doing this. A recent article written by Emma Bazilin for Adweek explains how many models have used their platform, on Instagram and Twitter to address the problem in the media. Women who until now have been ignored by mainstream fashion media and advertising are finally able to have a voice and give one to those who don’t have one. They have been sharing images that promote body positivity and have created hashtags to …show more content…
It has even been brought to a political perspective in France. Legislator of France have proposed a law to add a disclaimer to any photo that has been touched by Photoshop. Australia looks like it has tagged along as well. Australia’s government announced some plans for a similar policy, and the British Equalities minister Lynne Featherstone called for a “Kitemark,”, which is used in the united kingdom to identify where safety is important. The proposal has persuaded hundreds of Girl Guides to sign a petition in support of it. Feather stone had said "I am very keen that children and young women should be informed about airbrushing, so they don 't fall victim to looking at an image and thinking that anyone can have a twelve-inch waist. It is so not possible," (Amanda Fortini, The Cut). With all the changes happens around the world where does that leave America? In April of 2014 a congressional briefing called "Truth in Advertising: The FTC 's Role in Protecting Consumers from Photoshopped Ads” was held in congress. The proposed bill was sponsored by Congresswomen Ileana Ros-Lehtinen, R-Fla., and Lois Capps, D-Calif., along with Congressman Ted Deutch, D-Fla. The bill was intended to, "direct the Federal Trade Commission to submit to Congress a report on the use, in advertising and other media for the promotion of commercial products, of images that have been altered to materially change the physical characteristics
Awareness needs to be brought up to light so all consumers can know the cause and effect of advertising. The easiest and fastest way to do it is by using social media, and who better to hear it from then everyone’s favorite celebrity and model. Models and celebrities who know firsthand what goes on in the media should use their large platform to bring awareness to the negative effects it has on young consumers such as: eating disorders, extreme physical exercise, body dysmorphia, as well as take advantage to advocate natural beauty rather than cosmetic surgery. By having widely known people bring awareness there is a larger chance of the issues being seen at a political stance in hopes of legislation being made to notify a consumer anytime an image has been altered or modified. Some celebrities have indeed begun the process of doing this. A recent article written by Emma Bazilin for Adweek explains how many models have used their platform, on Instagram and Twitter to address the problem in the media. Women who until now have been ignored by mainstream fashion media and advertising are finally able to have a voice and give one to those who don’t have one. They have been sharing images that promote body positivity and have created hashtags to …show more content…
It has even been brought to a political perspective in France. Legislator of France have proposed a law to add a disclaimer to any photo that has been touched by Photoshop. Australia looks like it has tagged along as well. Australia’s government announced some plans for a similar policy, and the British Equalities minister Lynne Featherstone called for a “Kitemark,”, which is used in the united kingdom to identify where safety is important. The proposal has persuaded hundreds of Girl Guides to sign a petition in support of it. Feather stone had said "I am very keen that children and young women should be informed about airbrushing, so they don 't fall victim to looking at an image and thinking that anyone can have a twelve-inch waist. It is so not possible," (Amanda Fortini, The Cut). With all the changes happens around the world where does that leave America? In April of 2014 a congressional briefing called "Truth in Advertising: The FTC 's Role in Protecting Consumers from Photoshopped Ads” was held in congress. The proposed bill was sponsored by Congresswomen Ileana Ros-Lehtinen, R-Fla., and Lois Capps, D-Calif., along with Congressman Ted Deutch, D-Fla. The bill was intended to, "direct the Federal Trade Commission to submit to Congress a report on the use, in advertising and other media for the promotion of commercial products, of images that have been altered to materially change the physical characteristics