Emma Watson Heforshe Case Study

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Discourse primarily concerned with women’s issues rarely proceeds without at least one instance of a familiar question: what about men? After all, men are unfairly stereotyped as not having emotions besides anger and jealousy. Men are unable to take their children to the park without being viewed as some sort of pervert. Men dominate dangerous and potentially deadly professions, often to the exclusion of other genders. In a country where a man can’t even take care of his children without being judged and is more likely to work a job where he can be killed, how can anyone say the United States is a male-dominated kyriarchy? If all people have problems, some of which are uniquely male, how can anyone point a finger at men, who by all means suffer …show more content…
Her speech focused on men and how the social systems in place hurt them as much as others. She extended a formal invitation, stating men have long been excluded from the struggle for gender equality and a lack of invitation was the reason they were not active allies. Putting aside that men have been invited numerous times to participate in the past, focusing on the negative effects of patriarchy on men elides male privilege and the structures in place that specifically harm and oppress non-cis men. The negative effects of toxic masculinity are only part of the equation; the other portion, which Watson glosses over, is the fact that toxic masculinity is part of the philosophical basis of …show more content…
An emphasis on sports, video games, and television, hobbies discouraged in girls, may be a contributing factor in why boys are more likely to consider themselves non-readers. Gendering reading and other extracurriculars like foreign language and art is considered to be one of the reasons why there are more female college graduates than female graduates. Yogurt has been marketed so heavily towards women that it was deemed necessary to create a yogurt for men, which came in the form of Powerful Yogurt in 2013. Besides creating a conduit for jokingly questioning a man’s sexuality (“brogurt”) and calling into question the apparent fragility of masculinity if it can be affected by yogurt, gendered foods like Powerful Yogurt, which tend to focus on protein content, further enforce the “real man” standard that men have chiseled abs. These seemingly small issues, denigrating certain hobbies and coding foods as feminine, contribute to the overarching patriarchy and once again create an unnecessary and artificial barrier to men. They form their own stereotype that men are stupid brutes by trying to prove masculinity in every facet of life, creating a caricature of a person, unwilling to pick up a book and unable to eat food or wash their hair unless it’s specifically marketed towards

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