Because television does play an important role in the cultivation of beliefs, the images that are portrayed on it can be controlled. Fewer images of emaciated bodies and less approval of them could have a large effect on females “. (Harrison & Hefner, 2006). In addition, most advertisements are reverently teaching women that they have to look a certain way instead of encouraging them to appreciate the way they naturally are and be individual. Advertisers are targeting men also, so now it's their turn to be told they're too fat, ugly, bald or too smelly in the same way those women have been told for …show more content…
As well, the negative effects that those kinds of advertisements cause to young generations and make them feel like they should simulate such things and are proud of what they are doing because famous actors are posting their pictures that way. Others deem this case as a personal freedom and absolutely unrelated to shaping women gender identity. On the contrast, they believe that, those sorts of advertisements are seriously teaching women how to stay healthy and be attractive, so they might have self-satisfaction after