The Negative Consequences Of Prescription Drug Advertising And Health Care

Have you been curious to know how much pharmaceutical advertising you see every year? Do you know how these prescription drug advertisings influence your attitude toward medical care? “In one year, you will watch roughly sixteen hours of pharmaceutical advertisements” (Lia ) and “some 50 consumer magazines focusing on health care hit the news stands every month.”(Pharmaceutical Research and Manufacturers of America). While others argue that “Direct-to-consumer (DTC) advertising helps patients take charge of their own health care by informing them about medical conditions that may afflict them and involving them in the decisions regarding treatment of these conditions,”(Paul) prescription drug advertising has negative consequences toward medical …show more content…
Since its goal is educational, prescription drug advertising “help consumers recognize symptoms and seek appropriate care.” Also, They assume that “Direct-to-consumer [DTC] advertising enhances consumer knowledge about diseases and treatments.” (Lia) Moreover, Pharmaceutical companies attest that drugs advertising does not influence the raising of drug price, but the “ increased use of prescription drugs often leads to decreased spending on more expensive health-care treatments.”(“Paul) Finally, prescription drug ads improves communication between doctors and patients. As assumed by Paul Antony, “24.8 million Americans spoke with their doctor about a medical condition for the first time as a result of seeing a DTC advertisement.” It is important to notice that this opinion emerges among pharmaceutical companies in order to justify their advertising, however no one can ignore how much prescription drug advertising affect unconsciously the behaviors of people in the United …show more content…
Since patients saw a new drug advertising, they believe that drug is powerful than the other they one to consume. Consequently, they will be motivate to buy the new one they saw and that will cause the “overuse of expensive, but not necessarily better drugs.” (Naomi) Moreover, The goal of advertising is to increase the incomes of pharmaceutical companies. Because “Every dollar spent on DTC ads generates four dollars in additional sales of new drugs,” (Naomi) Pharmaceutical companies invest in persuasive technique in order to convince consumers to buy their products. The over consummation of expensive drug and the motivation to raise the income of pharmaceutical companies are the causes of the increasing of medical