The National Association of Gun Rights (NAGR) supports the second amendment fully, believing that Americans have a right to own any type of firearm they wish. The organization is very influential in Congress, a main reason why gun control advocates have not been able to pass legislation that opposes the use and ownership of guns. The NAGR has produced millions of pro-gun ads that appear in the media, from written advertisements to commercials and images. These ads attempt to make people fearful of unfit gun owners and not guns.
As a public service announcement for women, the NAGR released an ad promoting self-protection through gun ownership. In the advertisement, there are two main focal points. The first is a young woman that is standing …show more content…
The young woman looks like she is capable of handling any attack that might occur, facing her attacker with nowhere to hide. The NAGR used a woman for this ad because women are considered to be more vulnerable to attacks. In today’s society women are more commonly victims of murder, rape, robbery, and assault than men are (NCADV). By giving a woman a gun, the NAGR suggests that a woman can prevent the aforementioned crimes because she has a defense weapon. Additionally, the NAGR uses the text “Mama didn’t raise a victim” written in white on the picture in all caps to empower women and to appeal to their sense of strength. Female consumers who buy a gun can show the world that they are strong and capable of their own protection, reinforcing our forefathers’ intent when writing the second amendment.
Furthermore the ad incorporates an aspect of patriotism. The woman that is dominant standing holding the gun in the picture looks proud, as if the act were an expression of American freedom. The NAGR target market for this ad appears to be young single women in the south, based on the dialect of the text, “Mama didn’t raise a victim.” The ad appeals to that demographic because that particular area of the States holds strong conservative beliefs and national pride, subjects the ad attempts to stir …show more content…
The ad that the National Association of Gun Control created attempts to highlight America’s overall acceptance of guns, and dismisses the problems that guns cause, something that is becoming harder to ignore due to an increased amount of shootings in the county. Although the ad is meant to make people pro-guns, it doesn’t portray modern realities that should contribute to gun control policies. In order to limit the amount of gun-related casualties that are seen in the US, lawmakers must pass laws limiting the type of gun ownership guaranteed by the Bill of Rights, despite what the NAGR wants. In doing so, Congress must preserve an individual’s right to keep and bear arms, yet acknowledge the destructive capabilities of mass assault
As a public service announcement for women, the NAGR released an ad promoting self-protection through gun ownership. In the advertisement, there are two main focal points. The first is a young woman that is standing …show more content…
The young woman looks like she is capable of handling any attack that might occur, facing her attacker with nowhere to hide. The NAGR used a woman for this ad because women are considered to be more vulnerable to attacks. In today’s society women are more commonly victims of murder, rape, robbery, and assault than men are (NCADV). By giving a woman a gun, the NAGR suggests that a woman can prevent the aforementioned crimes because she has a defense weapon. Additionally, the NAGR uses the text “Mama didn’t raise a victim” written in white on the picture in all caps to empower women and to appeal to their sense of strength. Female consumers who buy a gun can show the world that they are strong and capable of their own protection, reinforcing our forefathers’ intent when writing the second amendment.
Furthermore the ad incorporates an aspect of patriotism. The woman that is dominant standing holding the gun in the picture looks proud, as if the act were an expression of American freedom. The NAGR target market for this ad appears to be young single women in the south, based on the dialect of the text, “Mama didn’t raise a victim.” The ad appeals to that demographic because that particular area of the States holds strong conservative beliefs and national pride, subjects the ad attempts to stir …show more content…
The ad that the National Association of Gun Control created attempts to highlight America’s overall acceptance of guns, and dismisses the problems that guns cause, something that is becoming harder to ignore due to an increased amount of shootings in the county. Although the ad is meant to make people pro-guns, it doesn’t portray modern realities that should contribute to gun control policies. In order to limit the amount of gun-related casualties that are seen in the US, lawmakers must pass laws limiting the type of gun ownership guaranteed by the Bill of Rights, despite what the NAGR wants. In doing so, Congress must preserve an individual’s right to keep and bear arms, yet acknowledge the destructive capabilities of mass assault